{"id":3909,"date":"2015-11-11T09:00:00","date_gmt":"2015-11-11T08:00:00","guid":{"rendered":"https:\/\/therope.it\/guide\/social-media-marketing-non-solo-facebook-ads\/"},"modified":"2025-11-13T18:03:04","modified_gmt":"2025-11-13T17:03:04","slug":"social-media-marketing-not-just-facebook-ads","status":"publish","type":"guide","link":"https:\/\/therope.it\/en\/guides\/social-media-marketing-not-just-facebook-ads\/","title":{"rendered":"Social Media Marketing: not just Facebook Ads"},"content":{"rendered":"\n<p>Every company has a story to tell.<\/p>\n\n\n\n<p>Our <strong><a href=\"https:\/\/therope.it\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web Agency<\/a><\/strong> creates and manages communities on the main social networking platforms such as <strong><a href=\"https:\/\/www.facebook.com\/theropedigitalagency\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/strong>, <strong><a href=\"https:\/\/x.com\/wearetherope\/\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a><\/strong>, and <strong><a href=\"https:\/\/www.instagram.com\/wearetherope\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/strong>.<\/p>\n\n\n\n<p>However, we do not limit ourselves to simply managing a Facebook page or an Instagram account; our social media strategies combine the use of owned, earned, and paid engagement, ensuring that communication efforts on these channels are easily measurable and have a direct impact on our clients\u2019 marketing and business goals.<\/p>\n\n\n\n<p>Communication, monitoring, and ads with optimal CTR for desktop, mobile, and tablet, along with skillful crisis management, create brand acknowledgement and awareness, further refined through the implementation of effective direct email marketing campaigns personalized for different segments of the chosen target.<\/p>\n\n\n\n<p>We leverage videos, photographic content, and copywriting to tell a story because today people discover new products and services through multiple touchpoints; in this scenario, it is essential for companies to have a strong presence on social networks. The Rope helps companies join online conversations, attract influencers, and generate media coverage.<\/p>\n\n\n\n<p>The Rope is also highly specialized in Facebook geo-targeted ads and in using Instagram not only as a communication tool but as a powerful marketing instrument.<\/p>\n\n\n\n<p>Strengthening our clients\u2019 digital presence also means this: knowing how to be in the right place at the right time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"895\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2015\/11\/Social-Network-2.webp\" alt=\"\" class=\"wp-image-619\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2015\/11\/Social-Network-2.webp 1270w, https:\/\/therope.it\/wp-content\/uploads\/2015\/11\/Social-Network-2-300x211.webp 300w, https:\/\/therope.it\/wp-content\/uploads\/2015\/11\/Social-Network-2-768x541.webp 768w, https:\/\/therope.it\/wp-content\/uploads\/2015\/11\/Social-Network-2-1024x722.webp 1024w, https:\/\/therope.it\/wp-content\/uploads\/2015\/11\/Social-Network-2-991x698.webp 991w, https:\/\/therope.it\/wp-content\/uploads\/2015\/11\/Social-Network-2-767x541.webp 767w, https:\/\/therope.it\/wp-content\/uploads\/2015\/11\/Social-Network-2-480x338.webp 480w, https:\/\/therope.it\/wp-content\/uploads\/2015\/11\/Social-Network-2-880x620.webp 880w, https:\/\/therope.it\/wp-content\/uploads\/2015\/11\/Social-Network-2-640x451.webp 640w\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Rope creates social media marketing strategies to increase engagement, awareness, and tangible results for online brands.<\/p>\n","protected":false},"author":3,"featured_media":3910,"template":"","class_list":["post-3909","guide","type-guide","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with 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