{"id":680,"date":"2015-07-19T09:00:00","date_gmt":"2015-07-19T07:00:00","guid":{"rendered":"https:\/\/therope.it\/guide\/un-nuovo-inizio-per-the-rope\/"},"modified":"2025-11-13T18:02:12","modified_gmt":"2025-11-13T17:02:12","slug":"a-new-beginning-for-the-rope","status":"publish","type":"guide","link":"https:\/\/therope.it\/en\/guides\/a-new-beginning-for-the-rope\/","title":{"rendered":"A new beginning for The Rope"},"content":{"rendered":"\n<p>Over the past 20 years, the Internet has evolved from a simple \u201ccuriosity\u201d into a phenomenon that has impacted every aspect of our society, profoundly transforming organizations, services, professions, and of course, our everyday lives.<\/p>\n\n\n\n<p>Any company, regardless of size or sector, must understand what is happening in order to leverage the Web and become truly competitive through its digital presence.<\/p>\n\n\n\n<p>With the Web now in our pockets and on our wrists, people are constantly connected.<\/p>\n\n\n\n<p>In just one minute, 67,000 photos are uploaded to Instagram, 433,000 tweets are written, more than 50,000 iPhone apps are downloaded, 306 hours of video are uploaded to YouTube, and 3,400 images are added to Pinterest.<\/p>\n\n\n\n<p>More and more, we use the Internet to ask questions, express preferences, connect, and shop.<\/p>\n\n\n\n<p>The opportunity to transform into \u201cdigital companies\u201d means creating a continuously open communication channel with one\u2019s audience and potential customers. Now it is possible to tell your story to anyone, making your products and services known to a much wider audience.<\/p>\n\n\n\n<p>But for many companies, understanding the challenges posed by the Internet and \u201cbecoming digital\u201d is neither simple nor immediate.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/black-and-white-iphone-smartphone-desk.jpg\" alt=\"\" class=\"wp-image-660\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/black-and-white-iphone-smartphone-desk.jpg 2560w, https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/black-and-white-iphone-smartphone-desk-300x200.jpg 300w, https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/black-and-white-iphone-smartphone-desk-768x513.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/black-and-white-iphone-smartphone-desk-1024x684.jpg 1024w, https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/black-and-white-iphone-smartphone-desk-1536x1025.jpg 1536w, https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/black-and-white-iphone-smartphone-desk-2048x1367.jpg 2048w, https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/black-and-white-iphone-smartphone-desk-1920x1282.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/black-and-white-iphone-smartphone-desk-991x662.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/black-and-white-iphone-smartphone-desk-767x512.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/black-and-white-iphone-smartphone-desk-480x320.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/black-and-white-iphone-smartphone-desk-880x587.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/black-and-white-iphone-smartphone-desk-640x427.jpg 640w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>The Rope is a web agency founded in Milan in 2011, initially focused on building websites. Year after year, however, we noticed that our clients\u2019 needs were evolving. Often, going online with a website immediately raised new challenges: <em>How do I attract more traffic? Where do I find users for my e-commerce? How do I develop a strategy more effective than my competitors\u2019?<\/em><\/p>\n\n\n\n<p>We have worked with startups and established companies alike. Their challenges differ, but it has become increasingly clear that technology is evolving at a pace difficult for most organizations to manage.<\/p>\n\n\n\n<p>Along the way, we decided to expand our skills and grow our team to better serve the companies we work with every day.<\/p>\n\n\n\n<p>From business strategy to project execution, we aim to help our clients by creating online products and services that make their brand known, reach new users, and increase sales.<\/p>\n\n\n\n<p>Our support goes beyond the traditional \u201cclient\u2013supplier\u201d relationship. We believe it is important to share with as many people as possible what we learn every day. Starting in the coming weeks, we will also use this blog to share best practices, technical advice, and stories about our evolution.<\/p>\n\n\n\n<p>In the meantime, you can explore our services at <a href=\"https:\/\/therope.it\/en\/services\/\">this link<\/a> or follow us on <a href=\"https:\/\/www.facebook.com\/theropedigitalagency\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/wearetherope\/\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a>, and <a href=\"https:\/\/instagram.com\/wearetherope\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Rope, a Milan-based web agency since 2011, helps companies grow online with digital strategies, websites, and tailored consulting.<\/p>\n","protected":false},"author":3,"featured_media":3876,"template":"","class_list":["post-680","guide","type-guide","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A new beginning for The Rope | The Rope<\/title>\n<meta name=\"description\" content=\"The Rope, a Milan-based web agency since 2011, helps companies grow online with digital strategies, websites, and tailored consulting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/therope.it\/en\/guides\/a-new-beginning-for-the-rope\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new beginning for The Rope | The Rope Web Agency\" \/>\n<meta property=\"og:description\" content=\"The Rope, a Milan-based web agency since 2011, helps companies grow online with digital strategies, websites, and tailored consulting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/therope.it\/en\/guides\/a-new-beginning-for-the-rope\/\" \/>\n<meta property=\"og:site_name\" content=\"The Rope\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theropedigitalagency\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T17:02:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/power-16-9-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1820\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/therope.it\\\/en\\\/guides\\\/a-new-beginning-for-the-rope\\\/\",\"url\":\"https:\\\/\\\/therope.it\\\/en\\\/guides\\\/a-new-beginning-for-the-rope\\\/\",\"name\":\"A new beginning for The Rope | The Rope\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/therope.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/therope.it\\\/en\\\/guides\\\/a-new-beginning-for-the-rope\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/therope.it\\\/en\\\/guides\\\/a-new-beginning-for-the-rope\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/therope.it\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/power-16-9-2.jpg\",\"datePublished\":\"2015-07-19T07:00:00+00:00\",\"dateModified\":\"2025-11-13T17:02:12+00:00\",\"description\":\"The Rope, a Milan-based web agency since 2011, helps companies grow online with digital strategies, websites, and tailored consulting.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/therope.it\\\/en\\\/guides\\\/a-new-beginning-for-the-rope\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/therope.it\\\/en\\\/guides\\\/a-new-beginning-for-the-rope\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/therope.it\\\/en\\\/guides\\\/a-new-beginning-for-the-rope\\\/#primaryimage\",\"url\":\"https:\\\/\\\/therope.it\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/power-16-9-2.jpg\",\"contentUrl\":\"https:\\\/\\\/therope.it\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/power-16-9-2.jpg\",\"width\":1820,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/therope.it\\\/en\\\/guides\\\/a-new-beginning-for-the-rope\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/therope.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guide\",\"item\":\"https:\\\/\\\/therope.it\\\/en\\\/guides\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A new beginning for The Rope\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/therope.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/therope.it\\\/en\\\/\",\"name\":\"The Rope\",\"description\":\"Web agency, realizzazione siti web, creazione siti internet, realizzazione sito, progettazione grafica, realizzazione loghi aziendali, posizionamento siti internet in prima pagina nei motori di ricerca\",\"publisher\":{\"@id\":\"https:\\\/\\\/therope.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/therope.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/therope.it\\\/en\\\/#organization\",\"name\":\"Web Agency Milano | The Rope\",\"alternateName\":\"Web Agency\",\"url\":\"https:\\\/\\\/therope.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/therope.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/therope.it\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/the-rope-og-image.webp\",\"contentUrl\":\"https:\\\/\\\/therope.it\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/the-rope-og-image.webp\",\"width\":512,\"height\":512,\"caption\":\"Web Agency Milano | The Rope\"},\"image\":{\"@id\":\"https:\\\/\\\/therope.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/theropedigitalagency\",\"https:\\\/\\\/instagram.com\\\/wearetherope\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/the-rope\\\/\",\"http:\\\/\\\/www.awwwards.com\\\/therope\\\/\"],\"description\":\"Web agency milano specializzata in realizzazione siti internet, creazione siti web, realizzazione sito internet, agenzia web milano.\",\"email\":\"hello@therope.it\",\"telephone\":\"+39 02 38585747\",\"legalName\":\"The Chain S.r.l.\",\"foundingDate\":\"2012-10-16\",\"vatID\":\"10527580962\",\"taxID\":\"10527580962\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A new beginning for The Rope | The Rope","description":"The Rope, a Milan-based web agency since 2011, helps companies grow online with digital strategies, websites, and tailored consulting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/therope.it\/en\/guides\/a-new-beginning-for-the-rope\/","og_locale":"en_US","og_type":"article","og_title":"A new beginning for The Rope | The Rope Web Agency","og_description":"The Rope, a Milan-based web agency since 2011, helps companies grow online with digital strategies, websites, and tailored consulting.","og_url":"https:\/\/therope.it\/en\/guides\/a-new-beginning-for-the-rope\/","og_site_name":"The Rope","article_publisher":"https:\/\/www.facebook.com\/theropedigitalagency","article_modified_time":"2025-11-13T17:02:12+00:00","og_image":[{"width":1820,"height":1024,"url":"https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/power-16-9-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/therope.it\/en\/guides\/a-new-beginning-for-the-rope\/","url":"https:\/\/therope.it\/en\/guides\/a-new-beginning-for-the-rope\/","name":"A new beginning for The Rope | The Rope","isPartOf":{"@id":"https:\/\/therope.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/therope.it\/en\/guides\/a-new-beginning-for-the-rope\/#primaryimage"},"image":{"@id":"https:\/\/therope.it\/en\/guides\/a-new-beginning-for-the-rope\/#primaryimage"},"thumbnailUrl":"https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/power-16-9-2.jpg","datePublished":"2015-07-19T07:00:00+00:00","dateModified":"2025-11-13T17:02:12+00:00","description":"The Rope, a Milan-based web agency since 2011, helps companies grow online with digital strategies, websites, and tailored consulting.","breadcrumb":{"@id":"https:\/\/therope.it\/en\/guides\/a-new-beginning-for-the-rope\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/therope.it\/en\/guides\/a-new-beginning-for-the-rope\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/therope.it\/en\/guides\/a-new-beginning-for-the-rope\/#primaryimage","url":"https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/power-16-9-2.jpg","contentUrl":"https:\/\/therope.it\/wp-content\/uploads\/2015\/07\/power-16-9-2.jpg","width":1820,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/therope.it\/en\/guides\/a-new-beginning-for-the-rope\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/therope.it\/en\/"},{"@type":"ListItem","position":2,"name":"Guide","item":"https:\/\/therope.it\/en\/guides\/"},{"@type":"ListItem","position":3,"name":"A new beginning for The Rope"}]},{"@type":"WebSite","@id":"https:\/\/therope.it\/en\/#website","url":"https:\/\/therope.it\/en\/","name":"The Rope","description":"Web agency, realizzazione siti web, creazione siti internet, realizzazione sito, progettazione grafica, realizzazione loghi aziendali, posizionamento siti internet in prima pagina nei motori di ricerca","publisher":{"@id":"https:\/\/therope.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/therope.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/therope.it\/en\/#organization","name":"Web Agency Milano | The Rope","alternateName":"Web Agency","url":"https:\/\/therope.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/therope.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/therope.it\/wp-content\/uploads\/2025\/01\/the-rope-og-image.webp","contentUrl":"https:\/\/therope.it\/wp-content\/uploads\/2025\/01\/the-rope-og-image.webp","width":512,"height":512,"caption":"Web Agency Milano | The Rope"},"image":{"@id":"https:\/\/therope.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theropedigitalagency","https:\/\/instagram.com\/wearetherope\/","https:\/\/www.linkedin.com\/company\/the-rope\/","http:\/\/www.awwwards.com\/therope\/"],"description":"Web agency milano specializzata in realizzazione siti internet, creazione siti web, realizzazione sito internet, agenzia web milano.","email":"hello@therope.it","telephone":"+39 02 38585747","legalName":"The Chain S.r.l.","foundingDate":"2012-10-16","vatID":"10527580962","taxID":"10527580962","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}}]}},"_links":{"self":[{"href":"https:\/\/therope.it\/en\/wp-json\/wp\/v2\/guide\/680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/therope.it\/en\/wp-json\/wp\/v2\/guide"}],"about":[{"href":"https:\/\/therope.it\/en\/wp-json\/wp\/v2\/types\/guide"}],"author":[{"embeddable":true,"href":"https:\/\/therope.it\/en\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/therope.it\/en\/wp-json\/wp\/v2\/media\/3876"}],"wp:attachment":[{"href":"https:\/\/therope.it\/en\/wp-json\/wp\/v2\/media?parent=680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}