{"id":3800,"date":"2025-05-09T16:16:16","date_gmt":"2025-05-09T14:16:16","guid":{"rendered":"https:\/\/therope.it\/portfolio\/forbes-italia\/"},"modified":"2025-12-17T11:37:53","modified_gmt":"2025-12-17T10:37:53","slug":"forbes-italia","status":"publish","type":"portfolio","link":"https:\/\/therope.it\/en\/portfolio\/forbes-italia\/","title":{"rendered":"Forbes Italia"},"content":{"rendered":"
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\"Forbes<\/div> <\/div>\n \n\n
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User interface<\/p><\/div>\n <\/div>\n <\/div>\n

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A modern layout for timeless authority.<\/h2> <\/div>\n <\/div>\n <\/div>\n
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For the new Forbes Italia website, we handled the entire technical infrastructure and layout design, tackling an ambitious challenge with a strategic and structured approach. The project began with in-depth preliminary research, analyzing international competitors and best practices in the digital publishing landscape.<\/p>\n <\/div>\n <\/div>\n

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We studied navigation patterns, content consumption models, and user behavior across the entire editorial ecosystem.<\/p>\n <\/div>\n <\/div>\n

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This allowed us to define a solid, scalable, and performance-oriented architecture, capable of upholding the brand\u2019s prestige and delivering a smooth, elegant reading experience consistent with Forbes\u2019 identity.<\/p>\n <\/div>\n <\/div>\n

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User experience<\/p><\/div>

In continuity with an iconic brand.<\/h2> <\/div>\n
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We redesigned the sitemap structure to make navigation more intuitive and the user experience more fluid. Layouts were designed to support infinite article scrolling, with an automatic loading system for category-related content once the first article is finished. This dynamic approach encourages continuous site exploration and highlights its editorial richness.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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A new digital publishing experience.<\/h2> <\/div>\n<\/div>\n
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Iconic style, tailored experience.<\/h5> <\/div>\n <\/div>\n<\/div>\n
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Development<\/p><\/div>\n <\/div>\n <\/div>\n

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Dynamic ADV integration without compromising experience.<\/h2> <\/div>\n <\/div>\n <\/div>\n
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On a technical level, we integrated dynamic ADV spaces directly into the layout, ensuring autonomous and flexible management of the editorial portal. This solution gives the marketing team maximum operational freedom without compromising visual consistency or user experience quality.<\/p>\n <\/div>\n <\/div>\n

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The system was designed to maintain balance between editorial content and advertising spaces, ensuring orderly navigation and continuous interaction with the magazine.<\/p>\n <\/div>\n <\/div>\n

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Solid SEO structure and optimized indexing.<\/h2> <\/div>\n <\/div>\n
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SEO<\/p><\/div>\n <\/div>\n <\/div>\n <\/div>\n

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A solid SEO structure was ensured through clear content organization and intuitive navigation.<\/p>\n

Additionally, well-defined thematic sections and the use of descriptive URLs supported indexing by search engines.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Branding<\/p><\/div>\n <\/div>\n <\/div>\n

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The essence of Forbes in a digital format.<\/h2> <\/div>\n <\/div>\n <\/div>\n
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The project\u2019s art direction was developed in full continuity with Forbes\u2019 visual identity, maintaining the magazine\u2019s sober and authoritative style. We preserved the brand\u2019s elegance without compromise, using a color palette dominated by grays and blacks reminiscent of traditional publishing.<\/p>\n <\/div>\n <\/div>\n

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The use of Work Sans typography ensures readability and contributes to a refined, timeless style. The result is an interface that delivers a coherent and recognizable visual experience, where every graphic element speaks Forbes\u2019 language.<\/p>\n <\/div>\n <\/div>\n

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black<\/p>

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soft black<\/p>

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light grey<\/p>

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white<\/p>

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Headings<\/p>

Crimson Text<\/p> <\/div>\n

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Paragraphs<\/p>

Work Sans<\/p> <\/div>\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

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