{"id":3803,"date":"2025-11-04T13:08:27","date_gmt":"2025-11-04T12:08:27","guid":{"rendered":"https:\/\/therope.it\/portfolio\/pardgroup\/"},"modified":"2025-12-17T11:38:03","modified_gmt":"2025-12-17T10:38:03","slug":"pardgroup","status":"publish","type":"portfolio","link":"https:\/\/therope.it\/en\/portfolio\/pardgroup\/","title":{"rendered":"Pardgroup"},"content":{"rendered":"  <div class=\"wide-image-video container\">\n    <div class=\"col-12\">\n      <video class=\"d-none d-lg-block\" poster=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-1-dk.jpg\" autoplay muted loop playsinline preload=\"none\" webkit-playsinline tabindex=\"-1\" aria-hidden=\"true\">\n        <source src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/08\/pardgroup-reel.mp4\" type=\"video\/mp4\">\n      <\/video>\n      <video class=\"d-lg-none\" poster=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-1-mb-991x1762.jpg\" autoplay muted loop playsinline preload=\"none\" webkit-playsinline tabindex=\"-1\" aria-hidden=\"true\">\n        <source src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-reel-mobile.mp4\" type=\"video\/mp4\">\n      <\/video><\/div>  <\/div>\n  \n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-left\"><p> User interface<\/p><\/div>\n                <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">Conveying complexity in a simple way.<\/h2>      <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>We defined the visual architecture by focusing on the principles of simplicity. Intuitive navigation guides users through the various areas of the site, with smooth paths and clearly defined calls to action that make browsing easy and consistent.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>The design is clean and contemporary, rich in white space and immersive imagery \u2014 communicating professionalism while also enhancing Pardgroup\u2019s dynamic and structured identity.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>Concise texts, consistent visuals, and well-organized sections offer a smooth informational experience, fully showcasing the group\u2019s companies and the brand\u2019s storytelling strength.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n  <div class=\"wide-image-video\">\n    <img width=\"2400\" height=\"1500\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-2.jpg\" class=\"w-100\" alt=\"Pardgroup\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-2.jpg 2400w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-2-300x188.jpg 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-2-768x480.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-2-1024x640.jpg 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-2-1536x960.jpg 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-2-2048x1280.jpg 2048w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-2-1920x1200.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-2-991x619.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-2-767x479.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-2-480x300.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-2-880x550.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-2-640x400.jpg 640w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>  <\/div>\n  \n\n<div class=\"container px-0 align-items-center two-columns-image-background-color\">\n      <div class=\"col-6 box px-0 bordered\"style=\"background-color:#161616\">\n      <div class=\"overlay-container\" data-aos=\"fade\">\n          <video class=\"w-100\" poster=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-3-880x1909.jpg\" autoplay muted loop playsinline>\n            <source src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-3.mp4\" type=\"video\/mp4\">\n          <\/video><\/div>    <\/div>\n        <div class=\"col-6 box px-0 bordered\"style=\"background-color:#fdc41f\">\n      <div class=\"overlay-container\" data-aos=\"fade\"><img width=\"880\" height=\"1909\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-4-1-880x1909.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-4-1-880x1909.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-4-1-138x300.jpg 138w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-4-1-768x1666.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-4-1-472x1024.jpg 472w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-4-1-708x1536.jpg 708w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-4-1-944x2048.jpg 944w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-4-1-991x2150.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-4-1-767x1664.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-4-1-480x1041.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-4-1-640x1388.jpg 640w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-4-1.jpg 1180w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/div>    <\/div>\n    <\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container two-columns-image-text-container align-items-center-hr flip\">\n  <div class=\"col-6 order-md-2\" data-aos=\"fade\">\n    <div class=\"d-flex flex-column justify-content-between h-100 mw-two-columns-image-text\">\n      <div>\n        <div class=\"uppertitle mb-5\"><p>User experience<\/p><\/div><h2 class=\"title-l\">User experience focused on clarity.<\/h2>      <\/div>\n      <div>\n        <div class=\"space space-m d-none d-xxl-block\"><\/div><p>The site is built to ensure maximum clarity by creating a structure that minimizes steps. The main menu guides users through the core areas of interest \u2014 corporate, services, and companies \u2014 ensuring immediate access to information.<\/p>\n<p>The experience is intuitive, yet never static or repetitive.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n    <div class=\"col-6 order-md-1 d-flex align-items-center\" data-aos=\"fade\">\n    <div class=\"overlay-container my-4 two-columns-image-text\">\n      <img width=\"880\" height=\"1032\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-5-880x1032.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-5-880x1032.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-5-256x300.jpg 256w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-5-768x900.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-5-874x1024.jpg 874w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-5-1311x1536.jpg 1311w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-5-1748x2048.jpg 1748w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-5-1920x2250.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-5-991x1161.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-5-767x899.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-5-480x563.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-5-640x750.jpg 640w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/>    <\/div>\n  <\/div>\n<\/div>\n<div class=\"space space-m\"><\/div>\n\n\n  <div class=\"wide-image-video container\">\n    <div class=\"col-12\"><img width=\"1920\" height=\"1080\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-6-1920x1080.jpg\" class=\"w-100\" alt=\"Pardgroup\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-6-1920x1080.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-6-300x169.jpg 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-6-768x432.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-6-1024x576.jpg 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-6-1536x864.jpg 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-6-2048x1152.jpg 2048w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-6-991x557.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-6-767x431.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-6-480x270.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-6-880x495.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-6-640x360.jpg 640w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>  <\/div>\n  \n\n<div class=\"space space-m\"\n  >\n<\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"space space-m\" style=\"background-color:#fdc41f!important\"><\/div>\n<div class=\"container\" style=\"background-color:#fdc41f!important\">\n  <div class=\"col-12\">\n    <h2 class=\"title-l mw-headline black\" data-aos=\"fade-left\">Strategic design.<\/h2>  <\/div>\n<\/div>\n<div class=\"container align-items-end\" style=\"background-color:#fdc41f!important\">\n  <div class=\"col-6\" data-aos=\"fade\">\n    <div class=\"overlay-container my-4 mw-background-color-text-image\">\n      <img width=\"880\" height=\"1032\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-7-1-880x1032.jpg\" class=\"w-100\" alt=\"Pardgroup: Strategic design\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-7-1-880x1032.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-7-1-640x750.jpg 640w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/>    <\/div>\n  <\/div>\n  <div class=\"col-6 background-color-text text-md-end\" data-aos=\"fade\">\n    <div class=\"mw-background-color-text ms-md-auto\">\n      <h5 class=\"title-xxs black\">Shaping the group\u2019s ecosystem.<\/h5>    <\/div>\n  <\/div>\n<\/div>\n<div class=\"space space-m\" style=\"background-color:#fdc41f!important\"><\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-left\"><p> Content strategy<\/p><\/div>\n                <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">Multiple layers of reading to serve every facet of the brand.<\/h2>      <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>To capture the user\u2019s attention without being redundant and to guide them through the structure, we created very natural animations \u2014 never overwhelming or intrusive.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n\t<div class=\"gallery-container\">\n    <div class=\"gallery\"><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-2-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-3-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-4-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-5-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-6-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-2-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-3-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-4-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-5-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-6-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><\/div><div class=\"gallery-inverted\">\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-6-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-5-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-4-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-3-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-2-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-6-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-5-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-4-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-3-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-2-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-carousel-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><\/div>  <\/div>\n\t<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container flip-mobile\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">An advanced SEO strategy.<\/h2>      <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-right\"><p> SEO<\/p><\/div>\n                <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>Working on an already active website, the SEO strategy was carefully planned and implemented during development to preserve and improve existing rankings, perfectly balancing technical and semantic approaches.<\/p>\n        <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"container px-0 align-items-center two-columns-image-background-color\">\n      <div class=\"col-6 box px-0 bordered\"style=\"background-color:#fdc41f\">\n      <div class=\"overlay-container\" data-aos=\"fade\"><img width=\"880\" height=\"1909\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-8-3-880x1909.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-8-3-880x1909.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-8-3-138x300.jpg 138w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-8-3-768x1666.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-8-3-472x1024.jpg 472w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-8-3-708x1536.jpg 708w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-8-3-944x2048.jpg 944w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-8-3-991x2150.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-8-3-767x1664.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-8-3-480x1041.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-8-3-640x1388.jpg 640w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-8-3.jpg 1180w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/div>    <\/div>\n        <div class=\"col-6 box px-0\">\n      <div class=\"overlay-container\" data-aos=\"fade\"><img width=\"880\" height=\"990\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-9-880x990.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Pardgroup\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-9-880x990.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-9-267x300.jpg 267w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-9-768x864.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-9-910x1024.jpg 910w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-9-1365x1536.jpg 1365w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-9-1820x2048.jpg 1820w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-9-1920x2160.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-9-991x1115.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-9-767x863.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-9-480x540.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-9-640x720.jpg 640w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/div>    <\/div>\n    <\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-left\"><p> Content<\/p><\/div>\n                <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">Content enhancement.<\/h2>      <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>To best showcase the company\u2019s offline work, we designed a structure that consistently highlights photographic and video content.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>We created a layout that ensures excellent usability across all devices, allowing exploration of the group\u2019s internal sections and websites while maintaining branding consistency and a unified tone of voice.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n  <div class=\"wide-image-video\">\n    <img width=\"2400\" height=\"1500\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-10.jpg\" class=\"w-100\" alt=\"Pardgroup\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-10.jpg 2400w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-10-300x188.jpg 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-10-768x480.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-10-1024x640.jpg 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-10-1536x960.jpg 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-10-2048x1280.jpg 2048w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-10-1920x1200.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-10-991x619.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-10-767x479.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-10-480x300.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-10-880x550.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-img-10-640x400.jpg 640w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>  <\/div>\n  \n\n<div class=\"space space-m\"><\/div>\n<div class=\"container flip-mobile\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">A solid and recognizable digital identity.<\/h2>      <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-right\"><p> Branding<\/p><\/div>\n                <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>We worked to translate Pardgroup\u2019s brand strength into a coherent and distinctive digital identity, aiming to communicate professionalism, innovation, and reliability \u2014 key elements that define the group\u2019s reputation.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>The unique tone of voice and aesthetic convey unity and credibility, reinforcing the perception of Pardgroup as an international player capable of connecting value, people, and results.<\/p>\n        <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-l\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 mb-4 box\" data-aos=\"fade\">\n        <div class=\"color-box\" style=\"background-color:#000000\">\n          <p class=\"uppertitle \">black<\/p><p class=\"\">#000000<\/p>        <\/div>\n      <\/div>\n            <div class=\"col-3 mb-4 box\" data-aos=\"fade\">\n        <div class=\"color-box\" style=\"background-color:#fdc41f\">\n          <p class=\"uppertitle black\">pardgroup yellow<\/p><p class=\"black\">#fdc41f<\/p>        <\/div>\n      <\/div>\n            <div class=\"col-3 mb-4 box\" data-aos=\"fade\">\n        <div class=\"color-box\" style=\"background-color:#fff9e9\">\n          <p class=\"uppertitle black\">light yellow<\/p><p class=\"black\">#fff9e9<\/p>        <\/div>\n      <\/div>\n            <div class=\"col-3 mb-4 box\" data-aos=\"fade\">\n        <div class=\"color-box\" style=\"background-color:#ffffff\">\n          <p class=\"uppertitle black\">white<\/p><p class=\"black\">#ffffff<\/p>        <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-l\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n  <div class=\"col-3 mb-4\" data-aos=\"fade\">\n    <p class=\"uppertitle mt-0 mb-3\">Headings<\/p><p class=\"mt-0 mb-3\">Century Gothic<\/p>  <\/div>\n      <div class=\"col-9 mb-4\" data-aos=\"fade\">\n      <img width=\"1920\" height=\"484\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-dk-1920x484.png\" class=\"d-none d-md-block w-100\" alt=\"Century Gothic Font\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-dk-1920x484.png 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-dk-300x76.png 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-dk-768x194.png 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-dk-1024x258.png 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-dk-1536x387.png 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-dk-2048x516.png 2048w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-dk-991x250.png 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-dk-767x193.png 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-dk-480x121.png 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-dk-880x222.png 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-dk-640x161.png 640w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><img width=\"767\" height=\"1017\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-mb-767x1017.png\" class=\"d-md-none w-100\" alt=\"Century Gothic Font\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-mb-767x1017.png 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-mb-226x300.png 226w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-mb-768x1018.png 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-mb-772x1024.png 772w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-mb-1159x1536.png 1159w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-mb-1545x2048.png 1545w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-mb-1920x2545.png 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-mb-991x1314.png 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-mb-480x636.png 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-mb-880x1167.png 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-headings-mb-640x848.png 640w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n  <div class=\"col-3 mb-4\" data-aos=\"fade\">\n    <p class=\"uppertitle mt-0 mb-3\">Paragraphs<\/p><p class=\"mt-0 mb-3\">Century Gothic<\/p>  <\/div>\n      <div class=\"col-5 box mb-4\" data-aos=\"fade\">\n      <div class=\"ms-0 mw-paragraphs\">\n        <img width=\"1587\" height=\"460\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs.png\" class=\"w-100\" alt=\"Century Gothic Font\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs.png 1587w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-300x87.png 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-768x223.png 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-1024x297.png 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-1536x445.png 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-991x287.png 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-767x222.png 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-480x139.png 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-880x255.png 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-640x186.png 640w\" sizes=\"auto, (max-width: 1587px) 100vw, 1587px\" \/>      <\/div>\n    <\/div>\n    <div class=\"col-4 box mb-4\" data-aos=\"fade\">\n      <div class=\"ms-0 mw-paragraphs\">\n        <img width=\"1587\" height=\"460\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs.png\" class=\"w-100\" alt=\"Century Gothic Font\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs.png 1587w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-300x87.png 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-768x223.png 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-1024x297.png 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-1536x445.png 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-991x287.png 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-767x222.png 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-480x139.png 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-880x255.png 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/09\/pardgroup-paragraphs-640x186.png 640w\" sizes=\"auto, (max-width: 1587px) 100vw, 1587px\" \/>      <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how we renewed the positioning and digital identity for the leading group in retail and field marketing.<\/p>\n","protected":false},"template":"","categoria":[29,30,33,32],"settore":[45],"class_list":["post-3803","portfolio","type-portfolio","status-publish","hentry","categoria-ongoing-support","categoria-seo-consulting","categoria-web-design","categoria-web-development","settore-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pardgroup | The Rope<\/title>\n<meta name=\"description\" content=\"Discover how we renewed the positioning and digital identity for the leading group in retail and field marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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