{"id":3834,"date":"2025-02-14T11:50:24","date_gmt":"2025-02-14T10:50:24","guid":{"rendered":"https:\/\/therope.it\/portfolio\/touring-superleggera\/"},"modified":"2025-12-17T11:38:10","modified_gmt":"2025-12-17T10:38:10","slug":"touring-superleggera","status":"publish","type":"portfolio","link":"https:\/\/therope.it\/en\/portfolio\/touring-superleggera\/","title":{"rendered":"Touring Superleggera"},"content":{"rendered":"
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\"Touring<\/div> <\/div>\n \n\n
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User interface<\/p><\/div>\n <\/div>\n <\/div>\n

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Scalable design system.<\/h2> <\/div>\n <\/div>\n <\/div>\n
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For Touring, we envisioned a design language inspired by art and minimalist movements.<\/p>\n <\/div>\n <\/div>\n

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An essential design, elegant and clear typography, engaging animations, and beautiful interactive elements paired with full-screen images, videos, and details.<\/p>\n <\/div>\n <\/div>\n

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Users can enjoy as much content as possible without complex mechanisms, interacting naturally with the brand.<\/p>\n <\/div>\n <\/div>\n

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User experience<\/p><\/div>

A simple user experience.<\/h2> <\/div>\n
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We used impactful imagery to highlight the products and craftsmanship. Animations and interactions help maintain high user attention throughout the browsing experience.<\/p>\n

On the model page, each car is presented in full-screen view, evoking the feeling of a luxury showroom experience.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Volumes and proportions: a design built for speed.<\/h2> <\/div>\n<\/div>\n
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Attention to detail with stellar performance and efficiency.<\/h5> <\/div>\n <\/div>\n<\/div>\n
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Development<\/p><\/div>\n <\/div>\n <\/div>\n

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Technology stack: HTML, CSS, JS, and sequential animation.<\/h2> <\/div>\n <\/div>\n <\/div>\n
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To capture user attention without being redundant, and to guide them through the structure, we created very natural animations \u2014 never overwhelming or intrusive.<\/p>\n <\/div>\n <\/div>\n

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Our goal was to deliver an increasingly immersive experience and tell the story of the product\u2019s beauty and craftsmanship in an innovative way.<\/p>\n <\/div>\n <\/div>\n

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A sophisticated SEO approach to outperform expectations.<\/h2> <\/div>\n <\/div>\n
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SEO<\/p><\/div>\n <\/div>\n <\/div>\n <\/div>\n

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A perfect balance between semantic and technical SEO. The SEO strategy was designed and implemented during development to fully optimize the platform at launch.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Content<\/p><\/div>\n <\/div>\n <\/div>\n

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An unconventional content strategy.<\/h2> <\/div>\n <\/div>\n <\/div>\n
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Through the creation of a visually impactful and innovative editorial strategy, we achieved both community growth and increased brand awareness and content engagement.<\/p>\n <\/div>\n <\/div>\n

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Additionally, with the creation of custom 3D content and targeted marketing campaigns, we drove high-quality traffic to the website.<\/p>\n <\/div>\n <\/div>\n

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A consistent visual language across digital touchpoints.<\/h2> <\/div>\n <\/div>\n
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Branding<\/p><\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Thanks to a well-defined and structured visual line, we successfully communicated effectively and recognizably across all channels.<\/p>\n <\/div>\n <\/div>\n

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The visual strategy served as the foundation for building a strong and recognizable tone of voice, creating a seamless navigation flow between the website and the brand\u2019s social channels.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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black<\/p>

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oxford blue<\/p>

#001a3e<\/p> <\/div>\n <\/div>\n

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carolina blue<\/p>

#2096da<\/p> <\/div>\n <\/div>\n

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white<\/p>

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Headings<\/p>

Museo Sans<\/p> <\/div>\n

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Paragraphs<\/p>

Museo Sans<\/p> <\/div>\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

Explore the digital relaunch of the historic Milanese coachbuilder through a powerful social media strategy and an effective website.<\/p>\n","protected":false},"template":"","categoria":[30,36,33,32],"settore":[34],"class_list":["post-3834","portfolio","type-portfolio","status-publish","hentry","categoria-seo-consulting","categoria-social-media-management","categoria-web-design","categoria-web-development","settore-mobility"],"acf":[],"yoast_head":"\nTouring Superleggera | The Rope<\/title>\n<meta name=\"description\" content=\"Explore the digital relaunch of the historic Milanese coachbuilder through a powerful social media strategy and an effective website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/therope.it\/en\/portfolio\/touring-superleggera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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