{"id":3851,"date":"2025-05-29T12:14:50","date_gmt":"2025-05-29T10:14:50","guid":{"rendered":"https:\/\/therope.it\/portfolio\/aerenica\/"},"modified":"2025-12-17T11:39:32","modified_gmt":"2025-12-17T10:39:32","slug":"aerenica","status":"publish","type":"portfolio","link":"https:\/\/therope.it\/en\/portfolio\/aerenica\/","title":{"rendered":"Aerenica"},"content":{"rendered":"  <div class=\"wide-image-video container\">\n    <div class=\"col-12\">\n      <video poster=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-1.jpg\" autoplay muted loop playsinline preload=\"none\" webkit-playsinline tabindex=\"-1\" aria-hidden=\"true\">\n        <source src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-reel-1.mp4\" type=\"video\/mp4\">\n      <\/video><\/div>  <\/div>\n  \n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-left\"><p> Brand identity<\/p><\/div>\n                <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">Visionary elegance with a distinctive mark.<\/h2>      <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>We analyzed the brand\u2019s positioning to craft a visual identity that is both strategic and refined within the expressive codes of luxury.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>The color palette was designed to convey sophistication and character, with \u201cAerenica Red\u201d as a distinctive and memorable signature. We selected a versatile and recognizable typeface, suitable for all formats and capable of maintaining consistency across digital and physical media.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>The overall design is essential yet refined, with clean, timeless lines \u2014 created to stand out in the high-end fashion landscape and strengthen the brand\u2019s market presence.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n  <div class=\"wide-image-video\">\n    <img width=\"2560\" height=\"1426\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-2-2560x1426.jpg\" class=\"w-100\" alt=\"Aerenica\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-2-2560x1426.jpg 2560w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-2-300x167.jpg 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-2-1024x571.jpg 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-2-768x428.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-2-1536x856.jpg 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-2-2048x1141.jpg 2048w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-2-1920x1070.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-2-991x552.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-2-767x427.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-2-480x267.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-2-880x490.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-2-640x357.jpg 640w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>  <\/div>\n  \n\n<div class=\"container px-0 align-items-center two-columns-image-background-color\">\n      <div class=\"col-6 box px-0\">\n      <div class=\"overlay-container\" data-aos=\"fade\"><img width=\"880\" height=\"990\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-3-880x990.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-3-880x990.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-3-267x300.jpg 267w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-3-910x1024.jpg 910w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-3-768x864.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-3-1365x1536.jpg 1365w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-3-1820x2048.jpg 1820w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-3-1920x2160.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-3-991x1115.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-3-767x863.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-3-480x540.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-3-640x720.jpg 640w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/div>    <\/div>\n        <div class=\"col-6 box px-0\">\n      <div class=\"overlay-container\" data-aos=\"fade\"><img width=\"880\" height=\"990\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-4-880x990.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-4-880x990.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-4-267x300.jpg 267w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-4-910x1024.jpg 910w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-4-768x864.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-4-1365x1536.jpg 1365w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-4-1820x2048.jpg 1820w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-4-1920x2160.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-4-991x1115.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-4-767x863.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-4-480x540.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-4-640x720.jpg 640w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/div>    <\/div>\n    <\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-left\"><p> Concept<\/p><\/div>\n                <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">A custom typographic concept.<\/h2>      <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>The typographic concept was born from the provided naming and shaped through a careful study of industry trends. We selected an elegant font and modified its proportions and details to make it unique.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>A tailored operation that transforms lettering into an identity mark capable of communicating style and modernity, while balancing personality and readability.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n\t<div class=\"gallery-container\">\n    <div class=\"gallery\"><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-2-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-3-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-4-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-5-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-6-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-2-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-3-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-4-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-5-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-6-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><\/div><div class=\"gallery-inverted\">\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-6-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-5-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-4-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-3-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-2-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-6-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-5-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-4-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-3-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-2-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-carousel-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><\/div>  <\/div>\n\t<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container two-columns-image-text-container align-items-center-hr flip\">\n  <div class=\"col-6 order-md-2\" data-aos=\"fade\">\n    <div class=\"d-flex flex-column justify-content-between h-100 mw-two-columns-image-text\">\n      <div>\n        <div class=\"uppertitle mb-5\"><p>Content<\/p><\/div><h2 class=\"title-l\">The language of timeless beauty.<\/h2>      <\/div>\n      <div>\n        <div class=\"space space-m d-none d-xxl-block\"><\/div><p>To ensure brand consistency across all applications, we created a complete and functional brand manual. It includes guidelines, application examples, visual tone, and photographic suggestions.<\/p>\n<p>A practical tool designed to support the brand over time and guide its presence across all touchpoints \u2014 online and offline, print and digital.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n    <div class=\"col-6 order-md-1 d-flex align-items-center\" data-aos=\"fade\">\n    <div class=\"overlay-container my-4 two-columns-image-text\">\n      <img width=\"880\" height=\"1032\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-5-880x1032.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-5-880x1032.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-5-256x300.jpg 256w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-5-873x1024.jpg 873w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-5-768x900.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-5-1310x1536.jpg 1310w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-5-991x1162.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-5-767x899.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-5-480x563.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-5-640x750.jpg 640w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-5.jpg 1600w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/>    <\/div>\n  <\/div>\n<\/div>\n<div class=\"space space-m\"><\/div>\n\n\n  <div class=\"wide-image-video container\">\n    <div class=\"col-12\"><img width=\"1920\" height=\"1070\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-1-1920x1070.jpg\" class=\"w-100\" alt=\"Aerenica\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-1-1920x1070.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-1-300x167.jpg 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-1-1024x571.jpg 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-1-768x428.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-1-1536x856.jpg 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-1-2048x1141.jpg 2048w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-1-991x552.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-1-767x427.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-1-480x267.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-1-880x490.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-2-1-640x357.jpg 640w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>  <\/div>\n  \n\n<div class=\"space space-m\"\n  >\n<\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"space space-m\" style=\"background-color:#f2f1ef!important\"><\/div>\n<div class=\"container\" style=\"background-color:#f2f1ef!important\">\n  <div class=\"col-12\">\n    <h2 class=\"title-l mw-headline black\" data-aos=\"fade-left\">Visual romanticism, material eclecticism, sartorial signature.<\/h2>  <\/div>\n<\/div>\n<div class=\"container align-items-end\" style=\"background-color:#f2f1ef!important\">\n  <div class=\"col-6\" data-aos=\"fade\">\n    <div class=\"overlay-container my-4 mw-background-color-text-image\">\n      <img width=\"880\" height=\"1032\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-7-880x1032.jpg\" class=\"w-100\" alt=\"Aerenica: Visual romanticism, material eclecticism, sartorial signature\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-7-880x1032.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-7-640x750.jpg 640w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/>    <\/div>\n  <\/div>\n  <div class=\"col-6 background-color-text text-md-end\" data-aos=\"fade\">\n    <div class=\"mw-background-color-text ms-md-auto\">\n      <h5 class=\"title-xxs black\">An aesthetic vision tailored for a contemporary femininity \u2014 bold and refined.<\/h5>    <\/div>\n  <\/div>\n<\/div>\n<div class=\"space space-m\" style=\"background-color:#f2f1ef!important\"><\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container flip-mobile\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">An identity reflected in a unique mark.<\/h2>      <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-right\"><p> Monogram<\/p><\/div>\n                <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>The monogram was conceived as a visual signature \u2014 an identity element that blends aesthetics with personal meaning.<\/p>\n<p>Starting from the \u201cA\u201d in the logo, we developed a graphic symbol that, through calibrated overlays and distortions, also incorporates the \u201cN\u201d of Nicole, the brand\u2019s founder.<\/p>\n<p>The result is an original, sophisticated, and recognizable symbol, designed to become a distinctive feature on every detail.<\/p>\n        <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"container px-0 align-items-center two-columns-image-background-color\">\n      <div class=\"col-6 box px-0\">\n      <div class=\"overlay-container\" data-aos=\"fade\"><img width=\"880\" height=\"990\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-9-880x990.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-9-880x990.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-9-267x300.jpg 267w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-9-910x1024.jpg 910w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-9-768x864.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-9-1365x1536.jpg 1365w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-9-991x1115.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-9-767x863.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-9-480x540.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-9-640x720.jpg 640w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-9.jpg 1800w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/div>    <\/div>\n        <div class=\"col-6 box px-0\">\n      <div class=\"overlay-container\" data-aos=\"fade\"><img width=\"880\" height=\"990\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-8-880x990.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Aerenica\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-8-880x990.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-8-267x300.jpg 267w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-8-910x1024.jpg 910w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-8-768x864.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-8-1365x1536.jpg 1365w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-8-991x1115.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-8-767x863.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-8-480x540.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-8-640x720.jpg 640w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-8.jpg 1600w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/div>    <\/div>\n    <\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-left\"><p> User interface<\/p><\/div>\n                <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">An eCommerce site that expresses elegance.<\/h2>      <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>The website translates Aerenica\u2019s values into a clean, balanced, and intuitive interface. A user experience refined down to the smallest detail: elegant typography, editorial layouts, and a strong focus on product presentation.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>The design serves the visual narrative, supporting the brand\u2019s positioning and guiding navigation in a smooth and natural way.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n  <div class=\"wide-image-video\">\n    <img width=\"2400\" height=\"1500\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-10.jpg\" class=\"w-100\" alt=\"Aerenica\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-10.jpg 2400w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-10-300x188.jpg 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-10-1024x640.jpg 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-10-768x480.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-10-1536x960.jpg 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-10-2048x1280.jpg 2048w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-10-1920x1200.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-10-991x619.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-10-767x479.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-10-480x300.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-10-880x550.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-img-10-640x400.jpg 640w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>  <\/div>\n  \n\n<div class=\"space space-m\"><\/div>\n<div class=\"container flip-mobile\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">Typographic tradition, contemporary vision.<\/h2>      <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-right\"><p> Branding<\/p><\/div>\n                <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>We designed a typographic system that blends the charm of the classic with the clarity of the contemporary \u2014 reflecting the brand\u2019s dual soul: solid, refined, and at the same time modern. The pairing of a heritage-inspired serif with a modern sans serif creates a visual language that is authoritative yet flexible, adaptable to all formats and contexts.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>A carefully crafted typographic balance that evokes the world of luxury with a fresh voice \u2014 timeless, but never nostalgic. The result is a hybrid and refined visual identity, designed to express style, consistency, and vision across every application, digital or physical.<\/p>\n        <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-l\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 mb-4 box\" data-aos=\"fade\">\n        <div class=\"color-box\" style=\"background-color:#202020\">\n          <p class=\"uppertitle \">Eerie Black<\/p><p class=\"\">#202020<\/p>        <\/div>\n      <\/div>\n            <div class=\"col-3 mb-4 box\" data-aos=\"fade\">\n        <div class=\"color-box\" style=\"background-color:#e41c18\">\n          <p class=\"uppertitle \">Aerenica Red<\/p><p class=\"\">#e41c18<\/p>        <\/div>\n      <\/div>\n            <div class=\"col-3 mb-4 box\" data-aos=\"fade\">\n        <div class=\"color-box\" style=\"background-color:#f2f1ef\">\n          <p class=\"uppertitle black\">Sparkle White<\/p><p class=\"black\">#f2f1ef<\/p>        <\/div>\n      <\/div>\n            <div class=\"col-3 mb-4 box\" data-aos=\"fade\">\n        <div class=\"color-box\" style=\"background-color:#ffffff\">\n          <p class=\"uppertitle black\">pure white<\/p><p class=\"black\">#ffffff<\/p>        <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-l\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n  <div class=\"col-3 mb-4\" data-aos=\"fade\">\n    <p class=\"uppertitle mt-0 mb-3\">Headings<\/p><p class=\"mt-0 mb-3\">Jakarta Sans<\/p>  <\/div>\n      <div class=\"col-9 mb-4\" data-aos=\"fade\">\n      <img width=\"1920\" height=\"460\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-dk-1920x460.png\" class=\"d-none d-md-block w-100\" alt=\"Jakarta Sans Font\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-dk-1920x460.png 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-dk-300x72.png 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-dk-1024x245.png 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-dk-768x184.png 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-dk-1536x368.png 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-dk-2048x490.png 2048w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-dk-991x237.png 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-dk-767x184.png 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-dk-480x115.png 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-dk-880x211.png 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-dk-640x153.png 640w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><img width=\"767\" height=\"949\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-mb-767x949.png\" class=\"d-md-none w-100\" alt=\"Jakarta Sans Font\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-mb-767x949.png 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-mb-242x300.png 242w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-mb-827x1024.png 827w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-mb-768x951.png 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-mb-1241x1536.png 1241w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-mb-991x1227.png 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-mb-480x594.png 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-mb-880x1089.png 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-mb-640x792.png 640w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-headings-mb.png 1590w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n  <div class=\"col-3 mb-4\" data-aos=\"fade\">\n    <p class=\"uppertitle mt-0 mb-3\">Paragraphs<\/p><p class=\"mt-0 mb-3\">Marcellus<\/p>  <\/div>\n      <div class=\"col-5 box mb-4\" data-aos=\"fade\">\n      <div class=\"ms-0 mw-paragraphs\">\n        <img width=\"1651\" height=\"470\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs.png\" class=\"w-100\" alt=\"Marcellus Font\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs.png 1651w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-300x85.png 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-1024x292.png 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-768x219.png 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-1536x437.png 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-991x282.png 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-767x218.png 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-480x137.png 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-880x251.png 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-640x182.png 640w\" sizes=\"auto, (max-width: 1651px) 100vw, 1651px\" \/>      <\/div>\n    <\/div>\n    <div class=\"col-4 box mb-4\" data-aos=\"fade\">\n      <div class=\"ms-0 mw-paragraphs\">\n        <img width=\"1651\" height=\"470\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs.png\" class=\"w-100\" alt=\"Marcellus Font\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs.png 1651w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-300x85.png 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-1024x292.png 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-768x219.png 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-1536x437.png 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-991x282.png 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-767x218.png 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-480x137.png 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-880x251.png 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/aerenica-paragraphs-640x182.png 640w\" sizes=\"auto, (max-width: 1651px) 100vw, 1651px\" \/>      <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creation of the visual identity for an elegant fashion brand, defined by a contemporary and sophisticated style.<\/p>\n","protected":false},"template":"","categoria":[40,31,30,33,32],"settore":[42],"class_list":["post-3851","portfolio","type-portfolio","status-publish","hentry","categoria-brand-identity","categoria-ecommerce","categoria-seo-consulting","categoria-web-design","categoria-web-development","settore-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aerenica | The Rope<\/title>\n<meta name=\"description\" content=\"Creation of the visual identity for an elegant fashion brand, defined by a contemporary and sophisticated style.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/therope.it\/en\/portfolio\/aerenica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aerenica\" \/>\n<meta property=\"og:description\" content=\"Creation of the visual identity for an elegant fashion brand, defined by a contemporary and sophisticated style.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/therope.it\/en\/portfolio\/aerenica\/\" \/>\n<meta property=\"og:site_name\" content=\"The Rope\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theropedigitalagency\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T10:39:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/06\/cover-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/therope.it\\\/en\\\/portfolio\\\/aerenica\\\/\",\"url\":\"https:\\\/\\\/therope.it\\\/en\\\/portfolio\\\/aerenica\\\/\",\"name\":\"Aerenica | The Rope\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/therope.it\\\/en\\\/#website\"},\"datePublished\":\"2025-05-29T10:14:50+00:00\",\"dateModified\":\"2025-12-17T10:39:32+00:00\",\"description\":\"Creation of the visual identity for an 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