{"id":3857,"date":"2025-05-23T12:51:24","date_gmt":"2025-05-23T10:51:24","guid":{"rendered":"https:\/\/therope.it\/portfolio\/yalea-eyewear\/"},"modified":"2025-12-17T11:39:49","modified_gmt":"2025-12-17T10:39:49","slug":"yalea-eyewear","status":"publish","type":"portfolio","link":"https:\/\/therope.it\/en\/portfolio\/yalea-eyewear\/","title":{"rendered":"Yalea Eyewear"},"content":{"rendered":"  <div class=\"wide-image-video container\">\n    <div class=\"col-12\">\n      <video poster=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-1-3.jpg\" autoplay muted loop playsinline preload=\"none\" webkit-playsinline tabindex=\"-1\" aria-hidden=\"true\">\n        <source src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-reel.mp4\" type=\"video\/mp4\">\n      <\/video><\/div>  <\/div>\n  \n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-left\"><p> User interface<\/p><\/div>\n                <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">A design that reflects beauty and character.<\/h2>      <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>We designed an essential and sophisticated interface that best expresses Yalea\u2019s timeless elegance and value-driven identity.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>The navigation experience is fluid and immersive: collections are enhanced by curated visuals and balanced layouts that guide the user naturally.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>Every element was crafted to reflect Yalea\u2019s vision and lead the user through a coherent, inspirational journey focused on discovery and conversion.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n  <div class=\"wide-image-video\">\n    <img width=\"2400\" height=\"1500\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-2.jpg\" class=\"w-100\" alt=\"Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-2.jpg 2400w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-2-300x188.jpg 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-2-1024x640.jpg 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-2-768x480.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-2-1536x960.jpg 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-2-2048x1280.jpg 2048w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-2-1920x1200.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-2-991x619.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-2-767x479.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-2-480x300.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-2-880x550.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-2-640x400.jpg 640w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>  <\/div>\n  \n\n<div class=\"container px-0 align-items-center two-columns-image-background-color\">\n      <div class=\"col-6 box px-0 bordered\"style=\"background-color:#161616\">\n      <div class=\"overlay-container\" data-aos=\"fade\"><img width=\"880\" height=\"1909\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-3-1-880x1909.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-3-1-880x1909.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-3-1-138x300.jpg 138w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-3-1-472x1024.jpg 472w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-3-1-768x1666.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-3-1-708x1536.jpg 708w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-3-1-944x2048.jpg 944w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-3-1-991x2150.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-3-1-767x1664.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-3-1-629x1364.jpg 629w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-3-1-480x1041.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-3-1-640x1388.jpg 640w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-3-1.jpg 1180w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/div>    <\/div>\n        <div class=\"col-6 box px-0 bordered\"style=\"background-color:#d54a5d\">\n      <div class=\"overlay-container\" data-aos=\"fade\"><img width=\"880\" height=\"1909\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-4-880x1909.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-4-880x1909.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-4-138x300.jpg 138w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-4-472x1024.jpg 472w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-4-768x1666.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-4-708x1536.jpg 708w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-4-944x2048.jpg 944w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-4-991x2150.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-4-767x1664.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-4-629x1364.jpg 629w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-4-480x1041.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-4-640x1388.jpg 640w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-4.jpg 1180w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/div>    <\/div>\n    <\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container two-columns-image-text-container align-items-center-hr flip\">\n  <div class=\"col-6 order-md-2\" data-aos=\"fade\">\n    <div class=\"d-flex flex-column justify-content-between h-100 mw-two-columns-image-text\">\n      <div>\n        <div class=\"uppertitle mb-5\"><p>User experience<\/p><\/div><h2 class=\"title-l\">The perfect balance between aesthetics and usability.<\/h2>      <\/div>\n      <div>\n        <div class=\"space space-m d-none d-xxl-block\"><\/div><p>We built a user experience centered on simplicity and visual elegance to reflect the brand\u2019s essence. Navigation is smooth and intuitive, with clear paths that guide users through collections, editorial content, and store locations.<\/p>\n<p>Immersive images, balanced visual hierarchies, and optimized loading times make the digital experience engaging and memorable.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n    <div class=\"col-6 order-md-1 d-flex align-items-center\" data-aos=\"fade\">\n    <div class=\"overlay-container my-4 two-columns-image-text\">\n      <img width=\"880\" height=\"1032\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-5-1-880x1032.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-5-1-880x1032.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-5-1-256x300.jpg 256w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-5-1-874x1024.jpg 874w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-5-1-768x900.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-5-1-1311x1536.jpg 1311w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-5-1-1748x2048.jpg 1748w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-5-1-1920x2250.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-5-1-991x1161.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-5-1-767x899.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-5-1-480x563.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-5-1-640x750.jpg 640w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/>    <\/div>\n  <\/div>\n<\/div>\n<div class=\"space space-m\"><\/div>\n\n\n  <div class=\"wide-image-video container\">\n    <div class=\"col-12\"><img width=\"1920\" height=\"1080\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-6-1920x1080.jpg\" class=\"w-100\" alt=\"Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-6-1920x1080.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-6-300x169.jpg 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-6-1024x576.jpg 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-6-768x432.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-6-1536x864.jpg 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-6-2048x1152.jpg 2048w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-6-991x557.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-6-767x431.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-6-480x270.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-6-880x495.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-6-640x360.jpg 640w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>  <\/div>\n  \n\n<div class=\"space space-m\"\n  >\n<\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"space space-m\" style=\"background-color:#d54a5d!important\"><\/div>\n<div class=\"container\" style=\"background-color:#d54a5d!important\">\n  <div class=\"col-12\">\n    <h2 class=\"title-l mw-headline \" data-aos=\"fade-left\">Harmony and style for a distinctive digital identity.<\/h2>  <\/div>\n<\/div>\n<div class=\"container align-items-end\" style=\"background-color:#d54a5d!important\">\n  <div class=\"col-6\" data-aos=\"fade\">\n    <div class=\"overlay-container my-4 mw-background-color-text-image\">\n      <img width=\"880\" height=\"1032\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-7-7-880x1032.jpg\" class=\"w-100\" alt=\"Yalea Eyewear: Harmony and style for a distinctive digital identity\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-7-7-880x1032.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-7-7-640x750.jpg 640w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/>    <\/div>\n  <\/div>\n  <div class=\"col-6 background-color-text text-md-end\" data-aos=\"fade\">\n    <div class=\"mw-background-color-text ms-md-auto\">\n      <h5 class=\"title-xxs \">A design that conveys elegance, strength, and femininity.<\/h5>    <\/div>\n  <\/div>\n<\/div>\n<div class=\"space space-m\" style=\"background-color:#d54a5d!important\"><\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-left\"><p> Development<\/p><\/div>\n                <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">Performance and lightness for a unique experience.<\/h2>      <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>We developed the site with a focus on speed, fluidity, and visual consistency, using custom HTML, CSS, and JavaScript to ensure maximum lightness and optimal performance across all devices.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>Animations, designed with sequential and non-invasive logic, accompany the user through a smooth and engaging navigation experience, enhancing form and content without ever slowing the flow.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n\t<div class=\"gallery-container\">\n    <div class=\"gallery\"><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-2-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-5-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-4-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-3-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-6-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-2-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-5-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-4-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-3-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><div class=\"gallery-image gallery-image-copy\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-6-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><\/div><div class=\"gallery-inverted\">\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-6-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-3-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-4-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-5-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-2-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-6-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-3-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-4-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-5-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-2-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"gallery-image\"><img width=\"880\" height=\"558\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-carousel-1-880x558.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div><\/div>  <\/div>\n\t<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container flip-mobile\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">An identity that lives in every digital nuance.<\/h2>      <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-right\"><p> Social media management<\/p><\/div>\n                <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>We manage Yalea\u2019s social presence in every detail: defining editorial strategies, creating dedicated content, crafting copy aligned with the brand\u2019s tone of voice, and nurturing the community daily \u2014 supported by detailed monthly performance reports.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>Every piece of content \u2014 from social posts to monthly newsletters \u2014 is part of an interconnected narrative that blends strategic vision, aesthetic care, and ongoing audience engagement.<\/p>\n        <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"container px-0 align-items-center two-columns-image-background-color\">\n      <div class=\"col-6 box px-0 bordered\"style=\"background-color:#d54a5d\">\n      <div class=\"overlay-container\" data-aos=\"fade\"><img width=\"880\" height=\"1909\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-8-1-880x1909.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-8-1-880x1909.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-8-1-138x300.jpg 138w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-8-1-472x1024.jpg 472w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-8-1-768x1666.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-8-1-708x1536.jpg 708w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-8-1-944x2048.jpg 944w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-8-1-991x2150.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-8-1-767x1664.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-8-1-629x1364.jpg 629w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-8-1-480x1041.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-8-1-640x1388.jpg 640w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-8-1.jpg 1180w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/div>    <\/div>\n        <div class=\"col-6 box px-0\">\n      <div class=\"overlay-container\" data-aos=\"fade\"><img width=\"880\" height=\"990\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-9-1-880x990.jpg\" class=\"w-100\" alt=\"Screenshot from the website of Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-9-1-880x990.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-9-1-267x300.jpg 267w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-9-1-910x1024.jpg 910w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-9-1-768x864.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-9-1-991x1115.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-9-1-767x863.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-9-1-480x540.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-9-1-640x720.jpg 640w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-9-1.jpg 1280w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/div>    <\/div>\n    <\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-left\"><p> Content<\/p><\/div>\n                <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">Tailored content for visual storytelling.<\/h2>      <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>We curate content production for Yalea with dedicated shoots for each collection, designed to highlight the identity and details of every product.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>From photography to website visuals to monthly newsletters, each piece of content reflects the brand\u2019s values and contributes to building a distinctive signature.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n  <div class=\"wide-image-video\">\n    <img width=\"2400\" height=\"1500\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-10.jpg\" class=\"w-100\" alt=\"Yalea Eyewear\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-10.jpg 2400w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-10-300x188.jpg 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-10-1024x640.jpg 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-10-768x480.jpg 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-10-1536x960.jpg 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-10-2048x1280.jpg 2048w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-10-1920x1200.jpg 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-10-991x619.jpg 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-10-767x479.jpg 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-10-480x300.jpg 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-10-880x550.jpg 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-img-10-640x400.jpg 640w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>  <\/div>\n  \n\n<div class=\"space space-m\"><\/div>\n<div class=\"container flip-mobile\">\n      <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n        <h2 class=\"title-l\">A visual language that reflects the soul of the brand.<\/h2>      <\/div>\n    <\/div>\n        <div class=\"col-6 position-relative\" data-aos=\"fade\">\n      <div class=\"mw-two-columns-image-text\">\n                  <div class=\"back-news back-news-right\"><p> Branding<\/p><\/div>\n                <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n                  <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>We built a solid and harmonious visual strategy for Yalea, capable of expressing elegance, strength, and femininity across every channel.<\/p>\n        <\/div>\n      <\/div>\n            <div class=\"col-3 box\" data-aos=\"fade\">\n        <div class=\"mw-clients\">\n          <p>Consistency between website, social media, and editorial materials reinforces brand recognition, creating a fluid communication ecosystem where aesthetics and tone naturally intertwine.<\/p>\n        <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-l\"><\/div>\n<div class=\"container\">\n        <div class=\"col-3 mb-4 box\" data-aos=\"fade\">\n        <div class=\"color-box\" style=\"background-color:#242424\">\n          <p class=\"uppertitle \">midnight<\/p><p class=\"\">#242424<\/p>        <\/div>\n      <\/div>\n            <div class=\"col-3 mb-4 box\" data-aos=\"fade\">\n        <div class=\"color-box\" style=\"background-color:#d54a5d\">\n          <p class=\"uppertitle \">cherry bud<\/p><p class=\"\">#d54a5d<\/p>        <\/div>\n      <\/div>\n            <div class=\"col-3 mb-4 box\" data-aos=\"fade\">\n        <div class=\"color-box\" style=\"background-color:#ddd4c5\">\n          <p class=\"uppertitle black\">white coffee<\/p><p class=\"black\">#ddd4c5<\/p>        <\/div>\n      <\/div>\n            <div class=\"col-3 mb-4 box\" data-aos=\"fade\">\n        <div class=\"color-box\" style=\"background-color:#ffffff\">\n          <p class=\"uppertitle black\">arctic white<\/p><p class=\"black\">#ffffff<\/p>        <\/div>\n      <\/div>\n      <\/div>\n<div class=\"space space-l\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n  <div class=\"col-3 mb-4\" data-aos=\"fade\">\n    <p class=\"uppertitle mt-0 mb-3\">Headings<\/p><p class=\"mt-0 mb-3\">Asthetik<\/p>  <\/div>\n      <div class=\"col-9 mb-4\" data-aos=\"fade\">\n      <img width=\"1920\" height=\"458\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-dk-1920x458.png\" class=\"d-none d-md-block w-100\" alt=\"Asthetik Font\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-dk-1920x458.png 1920w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-dk-300x72.png 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-dk-1024x244.png 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-dk-768x183.png 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-dk-1536x367.png 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-dk-2048x489.png 2048w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-dk-991x236.png 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-dk-767x183.png 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-dk-480x115.png 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-dk-880x210.png 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-dk-640x153.png 640w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><img width=\"767\" height=\"1007\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-mb-767x1007.png\" class=\"d-md-none w-100\" alt=\"Asthetik Font\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-mb-767x1007.png 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-mb-228x300.png 228w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-mb-780x1024.png 780w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-mb-768x1009.png 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-mb-1170x1536.png 1170w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-mb-1560x2048.png 1560w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-mb-991x1301.png 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-mb-480x630.png 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-mb-880x1156.png 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-mb-640x840.png 640w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-headings-mb.png 1590w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n\n\n<div class=\"space space-m\"><\/div>\n<div class=\"container\">\n  <div class=\"col-3 mb-4\" data-aos=\"fade\">\n    <p class=\"uppertitle mt-0 mb-3\">Paragraphs<\/p><p class=\"mt-0 mb-3\">Futura PT<\/p>  <\/div>\n      <div class=\"col-5 box mb-4\" data-aos=\"fade\">\n      <div class=\"ms-0 mw-paragraphs\">\n        <img width=\"1651\" height=\"458\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs.png\" class=\"w-100\" alt=\"Futura PT Font\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs.png 1651w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-300x83.png 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-1024x284.png 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-768x213.png 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-1536x426.png 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-991x275.png 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-767x213.png 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-480x133.png 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-880x244.png 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-640x178.png 640w\" sizes=\"auto, (max-width: 1651px) 100vw, 1651px\" \/>      <\/div>\n    <\/div>\n    <div class=\"col-4 box mb-4\" data-aos=\"fade\">\n      <div class=\"ms-0 mw-paragraphs\">\n        <img width=\"1651\" height=\"458\" src=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs.png\" class=\"w-100\" alt=\"Futura PT Font\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs.png 1651w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-300x83.png 300w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-1024x284.png 1024w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-768x213.png 768w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-1536x426.png 1536w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-991x275.png 991w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-767x213.png 767w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-480x133.png 480w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-880x244.png 880w, https:\/\/therope.it\/wp-content\/uploads\/2025\/05\/yalea-paragraphs-640x178.png 640w\" sizes=\"auto, (max-width: 1651px) 100vw, 1651px\" \/>      <\/div>\n    <\/div>\n    <\/div>\n<div class=\"space space-m\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We curated the digital identity of Yalea, a women\u2019s eyewear brand from the De Rigo group \u2014 an expression of elegance and authenticity.<\/p>\n","protected":false},"template":"","categoria":[29,35,37,30,36,33,32],"settore":[42],"class_list":["post-3857","portfolio","type-portfolio","status-publish","hentry","categoria-ongoing-support","categoria-photo-editing","categoria-photo-shooting","categoria-seo-consulting","categoria-social-media-management","categoria-web-design","categoria-web-development","settore-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yalea Eyewear | The Rope<\/title>\n<meta name=\"description\" content=\"We curated the digital identity of Yalea, a women\u2019s eyewear brand from the De Rigo group \u2014 an expression of elegance and authenticity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/therope.it\/en\/portfolio\/yalea-eyewear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yalea Eyewear\" \/>\n<meta property=\"og:description\" content=\"We curated the digital identity of Yalea, a women\u2019s eyewear brand from the De Rigo group \u2014 an expression of elegance and authenticity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/therope.it\/en\/portfolio\/yalea-eyewear\/\" \/>\n<meta property=\"og:site_name\" content=\"The Rope\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theropedigitalagency\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T10:39:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/therope.it\/wp-content\/uploads\/2025\/06\/cover-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" 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