Glossario
Benvenuti nel nostro Glossario Digitale, dove potrete trovare spiegazioni semplici e chiare dei termini più comuni del mondo digitale e del web. Dal SEO all'UX, dal coding alla grafica, dal social media marketing alla cyber security, questo glossario vi guiderà attraverso il gergo tecnico e i concetti fondamentali del mondo digitale. Grazie alle nostre definizioni esaustive e accurate, sarete in grado di comprendere meglio il linguaggio del web e di migliorare la vostra conoscenza digitale.
A
- A/B testing
- Above the fold
- Above the noise
- Above-the-line advertising
- Accessibility
- Acquisto con un clic
- Actionable insights
- Ad block
- Ad exchange
- Ad fraud
- Ad inventory
- Ad network
- Ad server
- Ad server platform
- Ad targeting
- Ad tracking
- Ad viewability
- Adaptive design
- Adobe XD
- AdWords
- Affiliate Marketing
- Affiliate network
- Agile
- Agile development
- Agile project management
- AI-powered personalization
- Ajax
- Alexa rank
- Algorithmic penalty
- Alternate text
- AMP
- Analytics tracking
- Anchor link
- Anchor text
- Angular
- AngularJS
- Animation
- Anti-virus software
- API
- API endpoint
- API integration
- Application server
- AR
- Articolo
- ASP.NET
- Assistenza clienti
- Attribution modeling
- Augmented reality
- Automated testing
B
- Babel
- Back-end
- Backend-as-a-Service (BaaS)
- Backlink
- Backlink analysis
- Backlink profile
- Backup del sito web
- Behavioral targeting
- Below the fold
- Big Data
- Bitbucket
- Black hat SEO
- Block editor (Gutenberg)
- Blog
- Blogging platform
- Bootstrap
- Bounce rate
- Bounce rate optimization
- Brand awareness
- Branding guidelines
- Browser cache
- Browser compatibility
- Browser extension
- Browser-based software
- Business directory
- Business intelligence (BI)
- Buyer persona
C
- Cache
- Call tracking
- Campo personalizzato
- Canonical URL
- Canonicalization
- CAPTCHA
- Caricamento lento
- Carrello Abbandonato
- Carrello degli acquisti
- Cascading Style Sheets (CSS)
- CCPA
- CDN (Content Delivery Network)
- Certificato SSL
- Chatbot
- Chatbot marketing
- Checkout
- Classic editor
- Clickbait
- Client-side scripting
- Cloud hosting
- CMS (Content Management System)
- CMS customization
- CMS plugin
- Codebase
- Cohort analysis
- Cold outreach
- Collaboration software
- Color palette
- Color psychology
- Color scheme
- Color Theory
- Competitor analysis
- Compliance
- Consegna il giorno stesso
- Consegna il giorno successivo
- Consegna programmata
- Consumer behavior
- Content aggregation
- Content amplification
- Content calendar
- Content curation
- Content distribution
- Content distribution network (CDN)
- Content engagement
- Content generation
- Content governance
- Content ideation
- Content library
- Content locker
- Content management
- Content optimization
- Content optimization platform
- Content personalization
- Content promotion
- Content refresh
- Content strategy
- Content syndication
- Content syndication platform
- Content Type
- Continuous Delivery (CD)
- Continuous Integration (CI)
- Contrast
- Conversion funnel
- Conversion rate
- Conversion rate optimization
- Conversion rate optimization (CRO)
- Cookie
- Cookie consent
- Cookie Policy
- Cost per lead (CPL)
- Cost per mille (CPM)
- CPA (Cost Per Acquisition)
- CPC (Cost Per Click)
- CPM (Cost Per Mille)
- CR (Conversion Rate)
- Crittografia dei dati
- CRM (Customer Relationship Management)
- Cross-site scripting (XSS)
- CSS (Cascading Style Sheets)
- CSS Framework
- CTA
- CTR (Click Through Rate)
- Custom Field
- Custom Post Type
- Customer acquisition cost (CAC)
- Customer churn rate
- Customer data platform (CDP)
- Customer feedback
- Customer journey
- Customer journey mapping
- Customer retention
- Customer segmentation
- Customer success
- Customizable themes
- Cybersecurity
- Cypress
D
- Data analysis
- Data mining
- Data protection
- Data warehousing
- Database
- Database schema
- Debugging
- Dedicated hosting
- Deep learning
- Demographics
- Design mobile-first
- Design thinking
- Developer tools
- DevOps
- DevOps pipeline
- Digital Agency
- Digital asset management (DAM)
- Digital ecosystem
- Digital footprint
- Digital transformation
- Dimensione del font
- Directory submission
- Disruptive innovation
- Django
- DNS (Domain Name System)
- DoFollow
- Domain authority
- Domain name
- Domain parking
- Dominio
- Drip Campaign
- Drupal
- Dynamic content
E
- E-commerce
- eCommerce platform
- Email drip campaign
- Email Marketing
- Email newsletter
- Email opt-in
- Email segmentation
- Emoji marketing
- Engagement
- Enterprise resource planning (ERP)
- ESLint
- Esperienza Utente (UX)
- Exit intent popup
- Express.js
- Expression language
F
- Facebook Ads
- Faceted search
- Famiglia di font
- FAQ
- Feature flags
- Feedback dei clienti
- Figma
- File transfer protocol (FTP)
- Firebase
- Firewall
- Flask
- Flat design
- Flutter
- FOMO (Fear of Missing Out)
- Font family
- Font size
- Font weight
- Forum software
- Framework
- Frictionless checkout
- Front-end
- Front-end framework
- Front-end programming
- Full-stack
- Funnel di conversione
- Funnel di vendita
- Funzionalità di vendita complementare
- Funzionalità di vendita incrociata
G
- Garanzia di soddisfazione
- Gateway di pagamento
- GDPR (General Data Protection Regulation)
- GDPR-compliant
- Geofencing
- Geotargeting
- Gerarchia Visuale
- Gestione degli ordini
- Gestione dei coupon
- Gestione delle spedizioni
- Gestione delle tasse
- Ghostwriting
- Git
- GitHub
- Google Ads
- Google Analytics
- Google My Business
- Google Search Console
- Google Tag Manager
- Googlebot
- GraphQL
- Grid system
- Growth hacking
- Grunt
- Guest Post
- GUI (Graphical User Interface)
- Gulp
H
- Hashtag
- Heat map
- Hosting
- Hosting cloud
- Hosting condiviso
- Hosting dedicato
- Hosting VPS
- HTML (HyperText Markup Language)
- HTML5
- HTTP (HyperText Transfer Protocol)
- HTTPS (HyperText Transfer Protocol Secure)
- Hyperlink
- Hyperlocal marketing
I
- Icon design
- Impressions
- In-app purchases
- Inbound link
- Inbound Marketing
- Indirizzo IP
- Influencer
- Influencer marketing
- Infographic
- Information architecture
- Instagram Ads
- Integrazione di pagamento
- Intelligenza Artificiale
- Interfaccia Utente (UI)
- Internet of Things (IoT)
- Intranet
- InVision Studio
- IP address
J
K
L
- Landing Page
- Landing page optimization
- Laravel
- Layout
- Layout responsive
- Lazy loading
- Lead Generation
- Lead magnet
- Lead nurturing
- LESS
- Link baiting
- Link building
- Link juice
- LinkedIn Ads
- Lista dei desideri
- Live chat
- Loading speed
- Local SEO
- Long-tail keyword
M
- Machine learning
- Magento
- Magento Commerce
- Managed hosting
- Marketing automation
- Marketing automation software
- Marketing digitale
- Marketing funnel
- Marketing virale
- Material Design
- Material design
- Meta description
- Meta keywords
- Meta tag
- Micro-interactions
- Microdata
- Microformats
- Mobile app development
- Mobile-first design
- Mobile-first indexing
- Mockup
- MongoDB
- Multi-channel marketing
- Multi-site management
- MySQL
N
- Native advertising
- Native app
- Negative SEO
- Network effect
- Newsletter
- Newsletter design
- Niche marketing
- Node.js
- NoFollow
- Nome di Dominio
- NoSQL
O
- Object-oriented programming (OOP)
- Off-page SEO
- Omnichannel marketing
- On-page SEO
- Online marketplace
- Open Graph
- Open source software
- Opzioni di spedizione
- Organic reach
- Organic search
- Ottimizzazione SEO
P
- Pagamento in contanti alla consegna
- Pagamento rateale
- Pagamento sicuro
- Page
- Page authority
- Page speed
- Pagina
- Pagina del prodotto
- Palette di colori
- Parallax scrolling
- Pay-per-click advertising (PPC)
- Payment gateway
- Paypal
- Performance marketing
- Personalization engine
- Personalizzazione del sito web
- Peso del font
- Phonegap
- PHP
- PHP framework
- Plugin
- Podcast
- Podcasting
- Pop-up ads
- Portability
- Post
- PostgreSQL
- PPC (Pay Per Click)
- Predictive analytics
- PrestaShop
- Prettier
- Privacy by design
- Privacy Policy
- Prodotti digitali
- Programma di affiliazione
- Programmatic Advertising
- Progressive enhancement
- Progressive web app (PWA)
- Project Manager
- Protezione da attacchi hacker
- Protezione da malware
- Protezione dei dati dei clienti
- Prototipo
- Prototype
- Push notifications
- PWA (Progressive Web App)
Q
R
- Raccolta punti fedeltà
- Ransomware
- Reach
- React
- Real-time bidding (RTB)
- Recensioni dei clienti
- Redirection
- Redis
- Remarketing
- Resi e rimborsi
- Responsive design
- Responsive images
- REST API
- Retargeting
- Retargeting pubblicitario
- Rich media
- Rich snippet
- Right to be forgotten
- Robots.txt
- Robustness
- RSS feed
- Ruby framework
- Ruby on Rails
S
- Sales funnel
- SASS
- Scelta di spedizione e consegna
- Schema di colori
- Schema Markup
- Scorrimento parallasse
- Scrum
- Scrum methodology
- Search Engine Optimization (SEO)
- Search engine results page (SERP)
- Search intent
- Search volume
- Secure Socket Layer (SSL)
- Security certificate
- Segmentazione dei clienti
- SEM (Search Engine Marketing)
- Semantic search
- SEO
- SEO audit
- SEO content
- SEO ranking
- SEO-friendly
- SERP (Search Engine Results Page)
- Server-side programming
- Serverless computing
- Service-oriented architecture (SOA)
- Servizio post-vendita
- Shared hosting
- Shared SSL
- Shopify
- Shopify Plus
- Shopify theme
- Shortcode
- Sicurezza del sito web
- Sicurezza e privacy
- Sistema di Gestione dei Contenuti (CMS)
- Sistema di griglia
- Site migration
- Site speed
- Sitemap
- Sketch
- Snapchat
- Social Media
- Social Media Management
- Social Media Marketing
- Social media marketing (SMM)
- Social media optimization (SMO)
- Social proof
- Software as a Service (SaaS)
- Sotto la piega
- Spamming
- Spazio bianco
- Spedizione a pagamento
- Spedizione gratuita
- Splash page
- SQL database
- SQL injection
- SquareSpace
- SSL (Secure Sockets Layer)
- SSL certificate
- SSL/TLS
- Story
- Stripe
- Structured data
- Stylus
- Subdomain
- Subscription model
- SVN
- Symfony
- Synchronization
T
- Tag management
- Target audience
- Target market
- Technical debt
- Technical SEO
- Tema
- Template
- Teoria del colore
- Test A/B
- Test automation
- Test di carico
- Test di integrazione
- Test di regressione
- Test di sicurezza
- Test di unità
- Test end-to-end
- Test funzionale
- Theme
- Thin content
- TikTok
- Time to first byte (TTFB)
- Tipo di contenuto
- Tipo di contenuto personalizzato
- Tipografia
- Title tag
- Top-of-funnel (TOFU)
- Tracking pixel
- Traffic source
- TypeScript
- Typography
- Typography design
U
- UI (User Interface)
- Usability testing
- User Experience (UX)
- User Interface (UI)
- User-generated content (UGC)
- UX (User Experience)
V
- Velocità di caricamento
- Version Control System (VCS)
- Viral
- Viral content
- Viral marketing
- Virtual private network (VPN)
- Virtual reality (VR)
- Visual content
- Visual Hierarchy
- Vlog
- Voice search optimization
- VPS hosting
- Vue.js
W
- Waterfall
- Web Agency
- Web analytics
- Web caching
- Web Components
- Web design software
- Web Designer
- Web Developer
- Web development framework
- Web Hosting
- Web hosting control panel
- Web Marketing
- Web Master
- Web optimization
- Web Server
- Web standards
- Web typography
- Webinar
- Webinar software
- Webpack
- White hat SEO
- White space
- Widget
- Widget marketing
- Wireframe
- Wireframing software
- Wix
- WooCommerce
- WordPress
- WordPress plugin