The new editorial platform for the entrepreneurship and lifestyle magazine.
For Forbes Italia, we oversaw the complete website redesign, creating a digital editorial ecosystem that enhances content while preserving the brand’s iconic visual identity.
Through careful structural optimization and refined design, we developed an elegant, high-performing platform aligned with the habits of digital users, maintaining the magazine’s authority and prestige.
User interface
A modern layout for timeless authority.
For the new Forbes Italia website, we handled the entire technical infrastructure and layout design, tackling an ambitious challenge with a strategic and structured approach. The project began with in-depth preliminary research, analyzing international competitors and best practices in the digital publishing landscape.
We studied navigation patterns, content consumption models, and user behavior across the entire editorial ecosystem.
This allowed us to define a solid, scalable, and performance-oriented architecture, capable of upholding the brand’s prestige and delivering a smooth, elegant reading experience consistent with Forbes’ identity.
User experience
In continuity with an iconic brand.
We redesigned the sitemap structure to make navigation more intuitive and the user experience more fluid. Layouts were designed to support infinite article scrolling, with an automatic loading system for category-related content once the first article is finished. This dynamic approach encourages continuous site exploration and highlights its editorial richness.
A new digital publishing experience.
Iconic style, tailored experience.
Development
Dynamic ADV integration without compromising experience.
On a technical level, we integrated dynamic ADV spaces directly into the layout, ensuring autonomous and flexible management of the editorial portal. This solution gives the marketing team maximum operational freedom without compromising visual consistency or user experience quality.
The system was designed to maintain balance between editorial content and advertising spaces, ensuring orderly navigation and continuous interaction with the magazine.
Solid SEO structure and optimized indexing.
SEO
A solid SEO structure was ensured through clear content organization and intuitive navigation.
Additionally, well-defined thematic sections and the use of descriptive URLs supported indexing by search engines.
Branding
The essence of Forbes in a digital format.
The project’s art direction was developed in full continuity with Forbes’ visual identity, maintaining the magazine’s sober and authoritative style. We preserved the brand’s elegance without compromise, using a color palette dominated by grays and blacks reminiscent of traditional publishing.
The use of Work Sans typography ensures readability and contributes to a refined, timeless style. The result is an interface that delivers a coherent and recognizable visual experience, where every graphic element speaks Forbes’ language.
black
#000000
soft black
#1c1c1c
light grey
#ebebeb
white
#ffffff
Headings
Crimson Text
Paragraphs
Work Sans
