Digital evolution and the promotion of international dialogue.
We developed a new digital identity for ISPI Online, the digital portal that plays a significant role in promoting international dialogue and understanding through conferences, seminars, and publications.
A portal that contributes daily to shaping public opinion and analyzing global political and economic trends.
User interface
The new online face of ISPI.
A complete redesign of the institutional website, addressing both the visual aspect and the technological structure. The project included a visual identity refresh for clearer, more contemporary communication, along with a thorough revision of the information architecture.
The optimization of user experience, performance, and content update flows has made the site a more solid and functional tool; we migrated the entire portal to WordPress, implementing a new CMS structure to make content management more efficient and flexible.
Finally, a careful optimization of the user experience, performance, and update flows has made the new site a high-performing, robust digital tool fully aligned with ISPI’s institutional goals.
User experience
UX redefinition and digital identity.
For the ISPI portal, we conducted an in-depth analysis of UX and navigation flows, aiming to optimize content access and improve the user experience. The study of the editorial context and the target audience’s informational needs guided us in redefining the site’s architecture and designing a new, more intuitive and responsive interface.
The result is a contemporary visual design that enhances ISPI’s new digital identity while maintaining consistency with its institutional authority.
A digital platform serving global ideas.
From the new website to the event portal, a modular and dynamic platform to communicate global thinking with consistency, innovation, and identity.
Development
Technological migration and editorial optimization on WordPress.
During the design and development of the new ISPI portal, we carried out a complete review of the technical architecture, migrating the entire ecosystem to WordPress. This transition required a careful analysis of existing information structures and a reorganization of content to ensure consistency, scalability, and performance.
The adoption of WordPress allowed us to optimize editorial management through a customized backend, designed to facilitate quick and autonomous updates by internal contributors, even those without technical expertise.
At the same time, advanced SEO tools were implemented, from metadata management to content structuring according to best practices for indexing.
Performance and relevance from day one.
SEO
We designed and integrated the SEO strategy from the earliest development stages, with an approach that balances technical and semantic SEO. This allowed the editorial project to be fully optimized for search engines right from launch.
Content
A contemporary content strategy for digital publishing.
One of the project’s key goals was to enhance ISPI’s vast editorial heritage through a contemporary user experience, designed according to the latest digital content consumption practices.
We reimagined the site’s architecture and interface to make reading more fluid, immersive, and accessible, while preserving the authoritative and institutional identity of the Institute. An effective balance between innovation and value coherence.
A project in continuous evolution.
Ongoing support
Our work for ISPI didn’t end with the launch of the new site: the collaboration continues with the ongoing evolution of the portal, enriched with new features developed in continuity with the defined visual identity.
We also designed and developed dedicated landing pages for specific campaigns and a standalone portal for the ISPI MED event, created to offer a focused experience aligned with the institutional narrative. A living project, constantly growing.
ISPI cerulean
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Orange school
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Newspaper
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Headings
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