The digital identity of an all-female eyewear brand.
Yalea is a women’s eyewear brand from the De Rigo group that celebrates feminine elegance with a timeless style. From the very beginning of our collaboration, we worked to build a digital ecosystem that reflects the brand’s core values: authenticity, inspiration, and inclusivity.
We curated the brand’s entire digital image — from website design to tone of voice and visual strategy. The site is not just a product showcase, but a narrative space that tells the story of collections, values, and inspirations, with editorial sections and a dedicated area for retailers.
In parallel, we manage Yalea’s social channels continuously: editorial planning, photo and video content production, performance analysis, and newsletter creation. The goal is to foster a constant dialogue with the audience and grow an inspired, active, and aware community around the brand.
User interface
A design that reflects beauty and character.
We designed an essential and sophisticated interface that best expresses Yalea’s timeless elegance and value-driven identity.
The navigation experience is fluid and immersive: collections are enhanced by curated visuals and balanced layouts that guide the user naturally.
Every element was crafted to reflect Yalea’s vision and lead the user through a coherent, inspirational journey focused on discovery and conversion.
User experience
The perfect balance between aesthetics and usability.
We built a user experience centered on simplicity and visual elegance to reflect the brand’s essence. Navigation is smooth and intuitive, with clear paths that guide users through collections, editorial content, and store locations.
Immersive images, balanced visual hierarchies, and optimized loading times make the digital experience engaging and memorable.
Harmony and style for a distinctive digital identity.
A design that conveys elegance, strength, and femininity.
Development
Performance and lightness for a unique experience.
We developed the site with a focus on speed, fluidity, and visual consistency, using custom HTML, CSS, and JavaScript to ensure maximum lightness and optimal performance across all devices.
Animations, designed with sequential and non-invasive logic, accompany the user through a smooth and engaging navigation experience, enhancing form and content without ever slowing the flow.
An identity that lives in every digital nuance.
Social media management
We manage Yalea’s social presence in every detail: defining editorial strategies, creating dedicated content, crafting copy aligned with the brand’s tone of voice, and nurturing the community daily — supported by detailed monthly performance reports.
Every piece of content — from social posts to monthly newsletters — is part of an interconnected narrative that blends strategic vision, aesthetic care, and ongoing audience engagement.
Content
Tailored content for visual storytelling.
We curate content production for Yalea with dedicated shoots for each collection, designed to highlight the identity and details of every product.
From photography to website visuals to monthly newsletters, each piece of content reflects the brand’s values and contributes to building a distinctive signature.
A visual language that reflects the soul of the brand.
Branding
We built a solid and harmonious visual strategy for Yalea, capable of expressing elegance, strength, and femininity across every channel.
Consistency between website, social media, and editorial materials reinforces brand recognition, creating a fluid communication ecosystem where aesthetics and tone naturally intertwine.
midnight
#242424
cherry bud
#d54a5d
white coffee
#ddd4c5
arctic white
#ffffff
Headings
Asthetik
Paragraphs
Futura PT
