Your digital project needs the creation of an effective website to properly convert, whether conversion for you means selling a product, or you simply need to increase contact requests or bookings.
You may have thought about turning to a web agency because you feel the need to improve an existing website – for example making it responsive – because you need to design the layout from scratch to make it more sales-oriented, or simply because you want to create one from zero.
Where should you start when searching for a solid web agency capable of guiding you in finding the solution to your business problem?
Here are some tips to help you make the best choice for you:
Team
Ask how many people are in the team and how it is composed.
A good agency does not outsource anything; the entire process is managed internally. From the creation of the logo to its application in coordinated branding, from website design to development and the implementation of the web marketing strategy, everything must necessarily be managed internally.
The study of your project is made up of many variables that must be thought out by professionals working together from the initial idea to the implementation of the last pixel, to guarantee you a truly measurable result.
Portfolio
In the first meeting, ask to be shown the most significant case studies, the successes achieved by clients thanks to the agency’s intervention, and what solutions they devised to solve problems related to achieving the goal.
If a client contacted a web agency because their CPC campaign was not bringing qualified traffic, ask them to explain exactly how they intervened or why a new design brought an improvement in the conversion rate.
There are many agencies and just as many freelancers: the prices for a website can range from a few hundred euros to several thousand; this is because a web agency does not sell websites – or rather – it sells the solution to a business problem, also through the creation of a website.
The overall strategy, from brand communication to design to search engine positioning, will quickly lead you toward achieving your goal, not to mention 24/7 monitoring and site maintenance.
Website
Before the meeting, take a look at the agency’s website.
It is their business card; you can get an idea of their design approach, the services offered, how they position themselves in the market; also search on Google to see how they rank in SERP: if they are on the first page with their site, they will most likely bring yours there too.
Project Management
Always ask who will be the contact person for your project.
Every web agency has a project manager who, in addition to coordinating team resources, setting costs and timelines, and evaluating the feasibility of your requests by finding the best solutions for you, also has the task of not leaving you alone.
He will be the one to talk to you, informing you about the progress of the work and guaranteeing you the assurance that every single part is analyzed, designed, and implemented according to the best technology available on the market, correct specifications, regular timelines, and their expertise.
Technology and Equipment
Architecture, security, and speed are the foundations on which the design experience, even 3D, rests. Ask how the agency you are talking to intends to develop your website and with which technology.
Will you have a CMS available to manage site content, check orders, verify payments? Will the site be responsive? How will payment and shipping systems be integrated? Does the agency have a proprietary cloud hosting solution?
Social Network
On the web, being and appearing have the same importance.
Communication on social networks must respect corporate identity, be fresh and engaging. Find out if the agency has a department dedicated to studying communication strategy on social networks and if they are familiar with the tools provided by Facebook and Instagram – such as Power Editor – for advertising.
How your brand will be perceived, how it will be positioned compared to competitors and in the reference market depends – today more than ever – on a strong presence on the main social networks.
Now you are ready to make a choice about who to entrust with your next big project. Put us to the test, we are ready to answer your questions.
