Eclectic romanticism for a contemporary luxury brand.
We developed the complete visual identity for a new elegant fashion brand, defined by an innovative and refined stylistic signature.
Logo, color palette, website, and brand guidelines — every element was designed to convey uniqueness, sophistication, and innovation.
The result is a solid and distinctive image, perfectly aligned with the brand’s high-end positioning.
Brand identity
Visionary elegance with a distinctive mark.
We analyzed the brand’s positioning to craft a visual identity that is both strategic and refined within the expressive codes of luxury.
The color palette was designed to convey sophistication and character, with “Aerenica Red” as a distinctive and memorable signature. We selected a versatile and recognizable typeface, suitable for all formats and capable of maintaining consistency across digital and physical media.
The overall design is essential yet refined, with clean, timeless lines — created to stand out in the high-end fashion landscape and strengthen the brand’s market presence.
Concept
A custom typographic concept.
The typographic concept was born from the provided naming and shaped through a careful study of industry trends. We selected an elegant font and modified its proportions and details to make it unique.
A tailored operation that transforms lettering into an identity mark capable of communicating style and modernity, while balancing personality and readability.
Content
The language of timeless beauty.
To ensure brand consistency across all applications, we created a complete and functional brand manual. It includes guidelines, application examples, visual tone, and photographic suggestions.
A practical tool designed to support the brand over time and guide its presence across all touchpoints — online and offline, print and digital.
Visual romanticism, material eclecticism, sartorial signature.
An aesthetic vision tailored for a contemporary femininity — bold and refined.
An identity reflected in a unique mark.
Monogram
The monogram was conceived as a visual signature — an identity element that blends aesthetics with personal meaning.
Starting from the “A” in the logo, we developed a graphic symbol that, through calibrated overlays and distortions, also incorporates the “N” of Nicole, the brand’s founder.
The result is an original, sophisticated, and recognizable symbol, designed to become a distinctive feature on every detail.
User interface
An eCommerce site that expresses elegance.
The website translates Aerenica’s values into a clean, balanced, and intuitive interface. A user experience refined down to the smallest detail: elegant typography, editorial layouts, and a strong focus on product presentation.
The design serves the visual narrative, supporting the brand’s positioning and guiding navigation in a smooth and natural way.
Typographic tradition, contemporary vision.
Branding
We designed a typographic system that blends the charm of the classic with the clarity of the contemporary — reflecting the brand’s dual soul: solid, refined, and at the same time modern. The pairing of a heritage-inspired serif with a modern sans serif creates a visual language that is authoritative yet flexible, adaptable to all formats and contexts.
A carefully crafted typographic balance that evokes the world of luxury with a fresh voice — timeless, but never nostalgic. The result is a hybrid and refined visual identity, designed to express style, consistency, and vision across every application, digital or physical.
Eerie Black
#202020
Aerenica Red
#e41c18
Sparkle White
#f2f1ef
pure white
#ffffff
Headings
Jakarta Sans
Paragraphs
Marcellus
