The complete digital presence of the historic Italian brand.
Through the development of an omnichannel strategy, we provided Bianchi Bici with a solid digital identity, constantly achieving and monitoring Brand Awareness and Lead Conversion goals.
Thanks to a long-standing collaboration, still ongoing, we’ve launched two e-commerce platforms in different markets, built the brand’s corporate website, and designed gamification processes and special projects.
User interface
A design that follows the brand’s evolution.
Over the years, we’ve built and evolved Bianchi’s digital identity, respecting and amplifying the brand’s prestige without ever compromising its heritage.
Our work has always placed the product at the center, developing tailored acquisition funnels to engage both casual users and seasoned enthusiasts, with differentiated yet perfectly integrated navigation paths.
The portal has been continuously optimized, both in terms of user experience and technical infrastructure, maintaining visual and communicative consistency that strengthens the brand’s positioning over time.
The site’s evolution has been guided by a strategic and modular approach, capable of adapting to the changing needs of the market and the international cycling community.
User experience
Navigation.
For Bianchi, we designed an immersive navigation experience, crafted to guide users through a smooth and coherent journey within the brand’s universe. Each flow was designed to naturally lead to the desired product or information, without friction or unnecessary steps. We created dedicated storytelling pages that explore the technical features of different categories, enhancing the content with clear, engaging, and visually refined narratives.
The information architecture and interactions were optimized to offer an experience that goes beyond simple browsing, encouraging active exploration of Bianchi’s catalog and history through interactive elements and gamification solutions. A project designed to turn every visit into a memorable experience.
Creativity, storytelling, structure, and web design.
The brand’s coordinated image was extended across numerous touchpoints, not only digital, ensuring recognition and positioning within its target market.
Development
Fluid UX, custom CMS, and advanced eCommerce integration.
The Bianchi website represents excellence in advanced web development. The frontend is built with a modular structure and dynamic components optimized for performance and accessibility, while the backend relies on a custom headless CMS for flexible management of complex, multilingual content.
The architecture is API-driven, with custom integrations for e-commerce, CRM, and external systems (e.g., dealer locator). Asynchronous routing and progressive loading logic were implemented to ensure fluidity and speed. The code is fully custom and designed for scalability.
Optimization includes lazy loading, automatic minification, global CDN, and multi-level caching. Everything is supported by a cloud infrastructure with CI/CD, staging environments, and real-time monitoring. A solid, maintainable project built to last.
Advanced technical SEO integrated into development.
SEO
The Bianchi website is optimized for technical SEO from the development phase: clean and hierarchical URLs, semantic code, dynamic metadata, and an internal structure designed to support indexing.
A digital galaxy
Brand extension and special projects.
We created mini-sites and vertical e-commerce platforms to support the launch of brands and special collections, handling each project with a tailored digital strategy. One example is Bianchi Milano, the e-commerce dedicated to the brand’s technical apparel line. The site mirrors the institutional portal’s look & feel to ensure visual consistency.
It was developed on a separate platform, chosen to meet specific management, logistics, and marketing needs. The result is a store perfectly aligned with the brand identity and designed to offer a smooth experience consistent with Bianchi’s digital ecosystem.
Luxury and performance.
Branding
We developed a digital identity capable of elevating the brand into a premium realm, inspired by the worlds of luxury and automotive, thereby enhancing the brand’s perceived value and communicating elegance and innovation.
The digital identity was designed to convey exclusivity and attention to detail, with subtle animations and fluid interactions, a clean, minimalist, and immersive visual language built on bold typographic elements.
black
#000000
carbon grey
#4e4e4e
bianchi celeste
#59b8b2
white
#ffffff
Headings
Neusa Next Pro
Paragraphs
Neusa Next Pro
