A digital experience that celebrates the Italian spirit on two wheels.
The Moto Morini Online project was born with the goal of bringing the brand’s historic identity and distinctive character into a cutting-edge digital ecosystem.
We built a website that is not just a showcase of models, but a true emotional journey into the brand’s philosophy.
The platform is designed to welcome and guide the user, emphasizing the visual and emotional experience with a graphic style that is coherent, dynamic, and deeply evocative.
User interface
Design that accelerates emotion.
We designed a user interface that conveys Moto Morini’s sporty soul and elegance.
The use of dark tones, red accents, and high-resolution imagery creates a visual impact aligned with the brand’s DNA.
Typography was selected to ensure readability and style, while the modular structure allows for clear and organized navigation across models and site sections.
User experience
Tailored navigation.
The user experience was optimized to guide visitors through an emotional and informative journey. We reorganized the menu sections to clarify the brand’s catalog and ensure quick access to motorcycle and accessory categories.
Product pages offer detailed descriptions and multiple images, making it easier to understand features. Search and dealer locator functions were further improved and made more accessible to enhance user interaction with the products.
Performance, style, and innovation.
An immersive platform that enhances identity, range, and storytelling.
Development
Technology serving passion.
The website was developed to ensure fast loading times and excellent responsiveness on mobile devices.
To support future expansion, we reorganized the portal’s architecture and integrated advanced functionalities.
Visibility that goes the distance.
SEO
We implemented SEO strategies to improve the site’s visibility on search engines.
The use of appropriate meta tags, descriptive URLs, and relevant content facilitates page indexing.
The implementation of structured data and image optimization could further improve ranking in search results.
Content
Content that tells a story.
The site’s content was carefully selected to narrate Moto Morini’s history and passion. Model descriptions, news, and company information offer an informative and engaging experience.
Constant content updates ensure users receive fresh and relevant information.
A brand that leaves its mark.
Branding
The website’s branding reflects Moto Morini’s strong and distinctive identity. Consistent use of colors, typography, and imagery reinforces the recognition of this historic brand.
The enhancement of the logo and attention to visual elements contribute to a fluid and personalized experience throughout the website.
black
#000000
asphalt
#252525
Moto Morini Red
#d21010
white
#ffffff
Headings
Mohave
Paragraphs
Supreme
