A platform that lives at the pace of information.
Open is a digital news outlet that operates in the real-time rhythm of current events. Our work translated this urgency into a solid, intuitive, and coherent platform, capable of supporting continuous publishing and enhancing every piece of content.
We redesigned the interface to make it more essential and contemporary, moving beyond a blog-like aesthetic in favor of a more authoritative visual structure. Navigation was streamlined, the structure simplified, and the user flow made more natural.
At the same time, we resolved technical issues related to SEO, performance, and mobile responsiveness, strengthening the editorial infrastructure with agile and scalable tools. The visual identity was also consolidated through consistent graphic assets.
User interface
A tailored interface for digital news.
We designed Open’s interface with the goal of offering a clean, orderly visual experience focused on content consumption.
The minimal layout, muted colors, and readable typography help highlight the news without distractions.
The organization of information blocks, strategic use of white space, and consistent visual identity make the interface instantly recognizable and functional.
User experience
A user experience that’s rhythmic, continuous, and fluid.
The experience was designed to be fluid, fast, and user-centered. We optimized navigation across all devices, ensuring perfect rendering on both desktop and mobile. Reading paths are clear, supported by effective calls-to-action and a simple, intuitive categorization logic.
Every choice was guided by the desire to accompany the reader in discovering and understanding current events.
A vibrant design that follows the rhythm of the news.
A visual system that simplifies, organizes, and supports reading.
Development
Custom technology for an always-active editorial engine.
We developed the platform on a solid and scalable foundation, using modern and reliable technologies. The CMS enables dynamic and flexible editorial management, while the infrastructure ensures high performance and security.
We integrated traffic analysis tools, optimized page loading, and structured the code to facilitate future updates, keeping the site responsive and high-performing.
Organic strategy for an authoritative publication.
SEO
We adopted an advanced SEO strategy to ensure strong organic visibility for Open. The site structure is semantic, with descriptive URLs, optimized meta tags, and well-indexed content.
The integration of structured data improves readability by search engines, while technical performance — speed, mobile-first design, accessibility — further strengthens search ranking.
Content
Modular storytelling for a continuous editorial flow.
The heart of the project is content. We built a platform capable of showcasing high-quality articles, aligned with Open’s journalistic rigor. The editorial system allows for quick and consistent publishing of text, images, and video.
We created space for thematic columns, longform pieces, and multimedia contributions to enrich the editorial offering and maintain audience engagement.
The identity of a digital publication, essential and recognizable.
Branding
From the outset, we worked to enhance a solid and recognizable brand identity. The visual design, editorial structure, and tone of voice reflect values of authority, openness, and modernity.
Every graphic element and stylistic choice was made to reinforce brand consistency. Social media presence and community interaction complete a vibrant and participatory branding strategy.
soft black
#17171a
Raisin black
#30303b
yellow
#ffff00
white
#ffffff
Headings
Barlow
Paragraphs
Noto Serif
