Positioning and digital identity for the leading group in retail and field marketing.
We handled the graphic and strategic redesign of Pardgroup’s new website. After creating the previous version, we strengthened our collaboration with the group by renewing its digital identity and enhancing its market positioning.
Without ever losing sight of the group’s overall identity, we developed a solid and consistent content strategy that tells the story not only of Pardgroup, but also of the six companies that are part of it — highlighting their roles and unique features within the brand ecosystem.
We simplified navigation flows and refreshed the visual experience, while preserving the dynamic and multifaceted identity that defines the Pardgroup brand.
User interface
Conveying complexity in a simple way.
We defined the visual architecture by focusing on the principles of simplicity. Intuitive navigation guides users through the various areas of the site, with smooth paths and clearly defined calls to action that make browsing easy and consistent.
The design is clean and contemporary, rich in white space and immersive imagery — communicating professionalism while also enhancing Pardgroup’s dynamic and structured identity.
Concise texts, consistent visuals, and well-organized sections offer a smooth informational experience, fully showcasing the group’s companies and the brand’s storytelling strength.
User experience
User experience focused on clarity.
The site is built to ensure maximum clarity by creating a structure that minimizes steps. The main menu guides users through the core areas of interest — corporate, services, and companies — ensuring immediate access to information.
The experience is intuitive, yet never static or repetitive.
Strategic design.
Shaping the group’s ecosystem.
Content strategy
Multiple layers of reading to serve every facet of the brand.
To capture the user’s attention without being redundant and to guide them through the structure, we created very natural animations — never overwhelming or intrusive.
An advanced SEO strategy.
SEO
Working on an already active website, the SEO strategy was carefully planned and implemented during development to preserve and improve existing rankings, perfectly balancing technical and semantic approaches.
Content
Content enhancement.
To best showcase the company’s offline work, we designed a structure that consistently highlights photographic and video content.
We created a layout that ensures excellent usability across all devices, allowing exploration of the group’s internal sections and websites while maintaining branding consistency and a unified tone of voice.
A solid and recognizable digital identity.
Branding
We worked to translate Pardgroup’s brand strength into a coherent and distinctive digital identity, aiming to communicate professionalism, innovation, and reliability — key elements that define the group’s reputation.
The unique tone of voice and aesthetic convey unity and credibility, reinforcing the perception of Pardgroup as an international player capable of connecting value, people, and results.
black
#000000
pardgroup yellow
#fdc41f
light yellow
#fff9e9
white
#ffffff
Headings
Century Gothic
Paragraphs
Century Gothic
