The digital relaunch of the historic Milanese coachbuilder.
We handled the concept, creation, production, and optimization of the brand’s website. The entire platform was designed to convey the brand’s high-end craftsmanship while ensuring seamless navigation.
We developed a social media strategy aimed at increasing brand awareness and content engagement, achieving an impressive 22.7% engagement rate.
We created a special project for the launch of a new car model, designing the online teasing strategy for related social content and producing custom 3D renders.
User interface
Scalable design system.
For Touring, we envisioned a design language inspired by art and minimalist movements.
An essential design, elegant and clear typography, engaging animations, and beautiful interactive elements paired with full-screen images, videos, and details.
Users can enjoy as much content as possible without complex mechanisms, interacting naturally with the brand.
User experience
A simple user experience.
We used impactful imagery to highlight the products and craftsmanship. Animations and interactions help maintain high user attention throughout the browsing experience.
On the model page, each car is presented in full-screen view, evoking the feeling of a luxury showroom experience.
Volumes and proportions: a design built for speed.
Attention to detail with stellar performance and efficiency.
Development
Technology stack: HTML, CSS, JS, and sequential animation.
To capture user attention without being redundant, and to guide them through the structure, we created very natural animations — never overwhelming or intrusive.
Our goal was to deliver an increasingly immersive experience and tell the story of the product’s beauty and craftsmanship in an innovative way.
A sophisticated SEO approach to outperform expectations.
SEO
A perfect balance between semantic and technical SEO. The SEO strategy was designed and implemented during development to fully optimize the platform at launch.
Content
An unconventional content strategy.
Through the creation of a visually impactful and innovative editorial strategy, we achieved both community growth and increased brand awareness and content engagement.
Additionally, with the creation of custom 3D content and targeted marketing campaigns, we drove high-quality traffic to the website.
A consistent visual language across digital touchpoints.
Branding
Thanks to a well-defined and structured visual line, we successfully communicated effectively and recognizably across all channels.
The visual strategy served as the foundation for building a strong and recognizable tone of voice, creating a seamless navigation flow between the website and the brand’s social channels.
black
#000000
oxford blue
#001a3e
carolina blue
#2096da
white
#ffffff
Headings
Museo Sans
Paragraphs
Museo Sans
